Head Of Marketing

2 weeks ago

Sydney, New South Wales, Australia Laser Clinics Australia Full time

As the Head of Marketing, you will be responsible for the development and delivery of the marketing plan and promotional calendar for the AU market. This includes managing content, media, digital and PR requirements, and budget management. You will work closely with the LC Global Marketing team to ensure all activity is on brand, delivered to the highest standard and results in a strong ROI.

**Who are we?**

Originating 13 years ago in Australia, Laser Clinics is the industry leader in non-invasive aesthetic treatments, such as Laser Hair Removal, Cosmetic Injections, Skin and Body treatments.

Our network is a franchise-based business meaning each location is a 50 / 50 partnership between the Franchise Partner and Laser Clinics. We have operations within Australia, New Zealand, Singapore, and the United Kingdom, with ambitious plans for international expansion. With over 200 clinics globally, we are the market leading Aesthetics provider.

**As the Head of Marketing, you will be responsible for**:

- Lead local input into global brand campaign and strategy, identifying specific needs to the AU business and marketing plan
- Develop a tactical promotion plan that supports the annual marketing objectives/optimises the retail calendar and prepare all creative and print briefs required
- Attend and present the Marketing Plan at Franchisee Roadshows in Sydney, Melbourne, Brisbane & Perth
- Develop weekly and monthly newsletter content required to keep Franchisees and Clinic Managers informed of current marketing activity
- Prepare Media briefs and budgets to support local activity and establish creative assets required to influence global content shoots
- Create Local Area Marketing booster campaigns and event concepts for national clinics
- Support Franchisee recruitment by developing annual marketing and publicity plan that drives future franchisee leads
- Prepare Annual Marketing Budget and liaise with LC Group marketing team on shared costs
- Prepare weekly and monthly Marketing report for Australian Sales meeting
- Develop strong relationships with key community partners to support execution of overall marketing strategy and brand position
- Identify and implement process improvement opportunities

**About you**
- 7+ years' experience and proven track record of retail brand management at a Senior level (beauty and retail services experience highly regarded)
- Deep understanding and demonstrable experience of strategic planning, digital marketing and devising sales promotions and event that deliver returns and add value
- Strong commercial acumen and analytical ability
- Proven experience managing a substantial marketing budget
- Experience managing and coaching individual team members
- Demonstrated ability to develop strong relationships and manage multiple stakeholders
- High level of attention to detail
- Strong planning, organisation and time management skills
- The ability to multitask, prioritise and troubleshoot
- Advanced PowerPoint and Excel required and experience with Tableau advantageous
- Strong resilience and conflict resolution skills

**Why Laser Clinics Australia?**
- Receive complimentary skincare products
- Heavily discounted treatments up to 70% off RRP
- Access to going training and development
- Ability to purchase additional Annual Leave up to 2 weeks

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