Marketing Specialist

2 weeks ago

Sydney, New South Wales, Australia Academy Xi Full time

**We at Academy Xi have an ambitious vision: to transform the world by educating the next generation of digital change-makers. We are passionate about delivering the skills and capabilities required for individuals, companies and government to succeed in an increasingly digital world.**

**What's your purpose**:
We have an exciting new opportunity for a Marketing Specialist - Content & Social Media to support product and content marketing across Academy Xi's digital platforms, and serve as the company's internal design expert.

Reporting to the Product Marketing Manager, this role is responsible for all visual content and social media.
Working closely with the Product Marketing Copywriter, this role will create visual content for an external audience - ensuring brand, tone and timeliness is considered to maximise engagement with our brand/products.

**What you'll do**:
The Marketing Specialist is pivotal to Academy Xi's next phase of growth and will primarily focus on brand and community nurturing/building lens with existing social media channels to expand Academy Xi's brand awareness and community engagement.
- Grow Academy Xi's video content library by briefing and/ or producing product marketing videos (using tools such as Vouch)
- Lead and execute social media activations across all of Academy Xi's Social Media channels to drive awareness
- Actively perform community management across social media channels
- Track key metrics and feedback social media campaign insights to continuously evolve content approach
- Execute online events such as webinars to position Academy Xi as thought leaders.

**Who you are**:
Additionally you will possess;
- Knowledge of static and dynamic content creation using Adobe Creative Cloud (InDesign is a must), Canva and other content creation tools
- Experience using social media marketing platforms primarily LinkedIn, Instagram, Facebook, and Youtube
- Familiarity with social media tracking and measuring techniques and providing suggestions for future improvements on the back of your analysis
- Knowledge of social management tools and social listening tools
- Ability to write short-form copy to support social media content
- Excellent attention to detail

**What you'll get**
Join a purpose-led, digitally transformed and Great Place To Work-certified organisation. We prioritise our Employee Value Proposition so you'll be welcomed into a collaborative culture with competitive benefits including;
- Free access to Academy Xi courses
- Social impact leave
- Purpose-aligned opportunities
- Mental health programs
- Birthday leave
- Wellness allowance
- Phone allowance
- Career growth
- Fun activities

**Who we are**:
With purpose, on purpose
Our mission here at Academy Xi is to transform the world through education by empowering a community of changemakers with the skills to create waves of change and build a future-ready career or business.

We're driven by a keen sense of responsibility to improve the world around us. Inherently, everything we do is to create a ripple effect of positive change in the lives of our students, instructors, partners, and tribe.

We are committed to contributing to an equitable future and we recognise this starts with building a diverse team that is reflective of the community we serve. We embrace diversity in our people and our thinking by creating an environment of inclusion and belonging. We're actively focused on attracting diverse and passionate people who are aligned to our vision.

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