Communications Executive

6 days ago

Melbourne, Victoria, Australia L'Oréal Full time

As the Communications Executive (Copywriter) for Aesop, you'll be the guardian of Aesop's distinctive tone of voice, ensuring consistency of language, style, and spirit across all communication channels. Reporting to the Marketing Manager, with a dotted line to the Head of Online and Global Copy Editor, you'll deliver all copy requirements and collaborate with global and regional teams to bring campaigns to life in Australia and New Zealand.
ABOUT THE JOB
- Adapt global marketing campaigns for the ANZ region across print, digital, and social channels, including landing pages, eDMs, and press releases.
- Develop innovative concepts for regional campaigns and produce cultural, editorial, and product-focused written content.
- Uphold Aesop's style guide and tone of voice, ensuring all communications reflect the brand's essence.
- Build strong relationships with internal teams, including Marketing, Digital, Retail, Wholesale and Sustainability.

ABOUT YOU
- Have a bachelor's degree in literary studies, journalism, or a related field, with a strong portfolio showcasing short
- and long-form copy.
- Possess exceptional writing, editing, and proofreading skills, particularly for digital and social platforms.
- Understand marketing objectives and can craft user-centric copy that drives awareness, consideration, and conversion.
- Are skilled in SEO, CTAs, UX, and CRM, with experience in Meta, Instagram, and eDM best practices.
- Have a passion for literature, the arts, and design, with an awareness of cultural sensitivities in ANZ.

ABOUT THE PERKS
- Hybrid working environment. Enjoy Two WFH days a week
- On-site gym / Health & Well-being programs
- Corporate discounts available
- Learning weeks

ABOUT THE DIVISION
In the L'Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of aspirational brands such as Yves Saint Laurent, Kiehl's, Aesop, Lancôme, Prada, and Urban Decay and an incredibly talented team of experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
Aesop's approach to skin care involves meticulous attention to detail, using only the most efficacious ingredients to create formulations which stir the self and senses. The same meticulous approach is taken during our recruitment process, seeking out considered and inspired individuals with a wealth of perspectives who bring out the best in themselves and others.
ABOUT L'OREAL GROUPE, AUSTRALIA AND NEW ZEALAND
L'Oréal acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.
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