Seo Specialist

1 week ago

Melbourne, Victoria, Australia Cars24 Full time

Build and execute the overall SEO strategy for Cars24 Australia by owning Organic Search (Non Brand) traffic & conversions
- Technical SEO:

- Audit and identify opportunities in current technical setup to improve SEO rankings
- Work with product & tech team to drive implementation of opportunities
- Content SEO:

- Come up with a content strategy based on relevant keywords with an objective to drive growth
- Work with writers / editors to build & execute content pipeline
- Identify opportunities to drive engagement (e.g., sign-ups) & conversions (e.g., bookings) through blogs by working with product & CRM teams
- Other areas:

- Identify opportunities and create / execute budget for other levers (e.g., Backlinks)
- Track progress and improvements from SEO efforts (technical)

**Benefits**

What we offer in return:

- Excellent pay, and employee benefits
- Generous bonus payments on offer for achieving and exceeding targets
- Ground-up opportunity: build a big business from scratch and shape the strategic direction of the market, changing the way Australians buy cars
- Amazing people & network. You are not alone - we keep standards high for anyone who joins us here. Be a part of a fun, energetic team with a "can-do" attitude

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