Digital Marketing Manager

1 week ago

Melbourne, Victoria, Australia Aquent Full time

Are you a talented digital all rounder who enjoys being empowered to take initiative, provide clear strategic vision and creative ideas?

This is an exciting, varied and creative role that truely incorporates design, marketing and digital.

Responsible for driving all marketing efforts for an established supplier of optical frames to independent retailers and known for their exceptional products and high levels of service, you will be responsible for collaborating with internal and external stakeholders to manage all aspects of the company's marketing.

**Responsibilities include**:
design, layout and artwork for catalogues

design marketing assets, logos, marketing artwork, product images and POS images

managing the marketing budget and devising strategic marketing plans

develop POS campaigns

manage and ideate trade show events

product information, updates and launches

**On the digital side, you will be responsible for**:
content strategy and development

blog content

promotional campaigns

social media campaigns

website design and content updates

web analytics and reporting

You will also manage external vendors, suppliers and agencies to ensure timely and cost effective delivery of product and services.

**Technical skills required**:
Highly experienced in Adobe Indesign, Illustrator and Photoshop

Catalogue design, layout and updating skills

Good knowledge of eCommerce technology and analytics

Knowledge of HTML, CSS, Wordpress

Strong social media campaign knowledge - Facebook, Instagram, LinkedIn and Plann

**Non-Technical skills required**:
Demonstrated experience in a similar digital marketing role in either a digital agency or corporate

Proven ability to manage product specification

An excellent work ethic, proactive with the ability to adapt and pivot to changing priorities

A talent for communicating ideas, issues and solutions in a team environment

Exceptional verbal & written communication skills

If you have the technical skills and experience for this wonderful role, please get in contact ASAP.

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