Digital Pr Specialist

About StudioHawk
At StudioHawk, there are no generalists here; just damn good SEOs.
We don't work in a stuffy office full of beige cubicles.
Currently located in a premium coworking space in Eveleigh, you'll have access to a Club Lounge, pumping tunes and cool workspaces.
We're a group of passionate SEO experts who thrive on creativity, innovation, and a lively team spirit.
You'll be joining us as we continue to grow and manage exciting campaigns for a diverse range of clients in Sydney.
We're happy we've nabbed some awards like SEMRush's 'Agency of the year', APAC Search Awards 'Best Large SEO Agency', Global Agency Awards 'Best Agency Culture' and Optus Media Marketing and Advertising Business of the Year.
And we're stoked about working with over 400+ brands like New Balance, OfficeWorks, Good Guys, Cue, Aje Athletica, PetStock, Reject Shop & many more.
But our "why" extends beyond just business.
From offering employment opportunities to those often overlooked, to boosting client success, to partnering with the Lighthouse Foundation - it\'s all about creating a positive impact in every aspect of what we do.
Our Values
Create WOW
We are passionate about SEO.
We want to WOW our clients, our team members, and our business partners.
Creating WOW in our SEO Campaigns is what makes us exceptional.
Continuous Growth and Learning
Believe in the power of growth - both personally and professionally.
We want our employees to constantly challenge themselves and strive for more.
Everyone has untapped potential, and we want to give people that opportunity to grow.
Humble Hawks, Take Accountability
While we've accomplished a lot, there's always more to do.
As a company, we've won countless awards in SEO and business, but no matter what happens, we will always be humble, and take accountability when we've missed the mark.
We've Got Each Other's Backs
We understand that a strong culture of collaboration is crucial to our success.
We\'re not just a team, we\'re a cast of Hawks.
All of us foster an environment that\'s friendly, warm, and exciting, and we value diversity in ideas, opinions, and perspectives.
You swoop in when a Hawk needs a hand in a tough situation.
Perks Of Joining The Hawk's Nest
Leadership training
Birthday leave & surprise
Compassionate leave
Community service leave
Parental Leave
Lunch & learns
Monthly physio
Daily breakfast
Mental health programs
Lucky dip prizes
Team events, activities & lunches
Pet friendly office
& lots more
Your Role
As a Digital PR Specialist, you will craft compelling content, build relationships with media professionals, and execute strategic Digital PR campaigns to enhance the online presence of your clients.
You will monitor media coverage, analyse campaign performance, and collaborate with our SEO teams to optimise digital marketing strategies.
Key Responsibilities
Develop and execute Digital PR strategies and campaigns to enhance brand visibility and reputation for clients.
Act as the main point of contact for clients regarding PR activities, ensuring consistent and clear communication.
Run ideation sessions to discover the most interesting, and likely to be successful ideas and headlines to pitch to journalists.
Create and distribute engaging press releases to journalists to secure high quality links for clients.
Build and maintain relationships with journalists, bloggers, influencers, and other media contacts.
Monitor media coverage and track the performance of Digital PR campaigns using analytics tools.
Collaborate with SEO teams to ensure cohesive communication strategies.
Stay updated on industry trends and best practices in Digital PR.
Generate and present reports on Digital PR activities, metrics, and outcomes to stakeholders.
The Ideal Candidate
1-2 years experience in Digital PR at an agency - or a related role.
An understanding of SEO & Social Media, and how it relates to Digital PR.
A strong understanding of the Australian and international media landscape.
Strong writing and content creation skills, with a keen eye for detail.
Excellent interpersonal and communication skills, leveraging this to build strong media relationships.
Proficiency in using social media platforms and tools.
Experience with media pitching, media monitoring and analytics tools.
Creative thinking and problem-solving abilities.
Ability to work collaboratively in a fast-paced environment.
Strong organisational and project management skills.
Ready to Soar with the Hawks?
If you're excited about the opportunity to contribute to the success of StudioHawk and possess the skills we're looking for, we can't wait to meet you.
Send us your CV and a cover letter via the link below, explaining why you're the perfect fit for this role.
Be sure to include your favourite hobby in your cover letter so we know you've read this
#J-18808-Ljbffr