Senior Brand Advisor

Senior Brand Advisor

Clerk Grade:
9/10

Annual Salary Range:
$129,464 - $142,665 + superannuation

Employment Type:
Temporary (end of August 2026), Full-time

Location:
McKell Sydney/Hybrid

About the team

The NSW Government Brand, Advertising and Engagement team at DCS leads, delivers and reviews all-of-government brand, engagement and advertising strategies, policies, programs and services to meet government objectives and priorities.

This role, which sits within the NSW Government Brand team, is responsible for providing clear and consistent NSW Government branding across communications, marketing and engagement activities.

Your day-to-day

• Provide leadership, advice and analytical skills to support the ongoing management of the NSW Government brand and solve complex problems across government.
• Manage the NSW Government brand's associated visual identity system and sponsorship and partnership guidance, as well as a Brand Framework which categorises all NSW Government brands.
• Negotiate outcomes with stakeholders regarding branding requirements and prepare recommendations to support.
• Provide advice and solutions to support the implementation and ongoing management of the NSW Government brand strategy and increase whole of sector branding capability.
• Undertake research to gain insights into the NSW Government brand and stay across relevant brand research and best practices.

Requirements of this role varies and is dependent on team resourcing and priority work areas. This includes facilitating the brand exemption process, brand strategy, research, trademark enquiries etc. as well as management of centralised resources such as an all of government brand management system, visual identity, templates and resources and continuous improvement to ensure the policy and guidance is best practice and up-to-date.

To be successful in this role you will demonstrate

• Tertiary qualifications in a relevant discipline and/or demonstrated working experience in a similar field/industry
• NSW Government experience and/or knowledge to demonstrate understanding of complexity of government services and sector set up
• Demonstrated experience in a whole of government or multi-client cluster role
• Understanding of design, accessibility and customer centric principles in a brand environment
• Demonstrated strong relationship management experience
• Excellent internal, and external communication skills
• Strong writing skills with the ability to simplify and explain complex concepts.

How to Apply

Please click on the link below and attach your resume and cover letter (max 2 pages). In your cover letter please share your motivation for applying for this position and your relevant skills.

Please note that successful candidates will need to complete additional assessments as part of this recruitment process
Role is temporary (until end of August with the possibility of extension)

Salary Grade 9/10, with the base salary for this role starting at $129,464 base plus superannuation

Click Here to access the Role Description.

For enquiries relating to recruitment please contact Meg Rapley via

Visit the Capability Application Tool to prepare for the recruitment process by accessing practice application and interview questions based on the focus capabilities listed in the role description.

Closing Date: Friday 3 October 2025 at 9:59am

Careers at Department of Customer Service
A career at the Department of Customer Service (DCS) gives you the opportunity to help improve government services and be part of reform that benefits people across NSW. We are focused on delivering excellent customer service, digital transformation, and regulatory reform. Come join us and influence the future of our great state.

Belong in our diverse and inclusive workplace

The strength of our workforce lies in its diversity and embracing difference, while the key to our success is leveraging the contributions of employees with different backgrounds and perspectives.

You can view our full diversity and inclusion statement here.

We want you to bring your best self to this application process. If you have any support or access needs that may require adjustments to allow you to fully participate in this selection process (including an alternate format of the application form) please contact or

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