Email Marketing Specialist, Sell on
4 days ago
- Manage email marketing campaigns in partnership with the Selling Partner Marketing Manager and key stakeholders. This includes gathering of requirements, design and development, testing, launch, and reporting.
- Build email programs and execute educational campaigns that drive awareness, adoption and engagement with for multiple programs.
- Analyse, report on, and optimise against key metrics including CTR, open rates, revenue impact, and engagement.
- Recommend and implement A/B testing to continually improve performance.
- Contribute to an annual communications plan to align on key growth areas, maintain a project schedule, and make it visible to leadership and key stakeholders.
- Collaborate with international teams to align on marketing strategies and communication timing.
- Gain subject matter expertise in customer pain points and deliver proactive solutions.
- Track email best practices, industry trends, and make proactive recommendations.
- Design creative assets (banners, icons) and external facing comms material (PDF guides, banners, icons) using both internal and external tools to support marketing campaigns.
Basic Qualifications
- 2 years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Knowledge of HTML, CSS, Excel & SQL queries
- Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)
- Experience using integrated campaigns to solve brand/business challenges
- Knowledge of analytic tools
- Basic graphic designs skills (e.g. Adobe, Figma, Canva)
IDE Statement
Company
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