Digital Marketing Specialist

The Digital Marketing Specialist will drive high-quality lead generation, manage paid advertising campaigns, coordinate studio launches, maintain website performance, and provide data-driven insights. They will work closely with the Brand & Marketing Manager and franchisees to ensure all marketing initiatives align with brand messaging and studio growth objectives.

If you live and breathe performance marketing, love using data to make smart decisions, and can balance hands-on campaign execution with big-picture thinking, we want you on our team.

1. Paid Advertising (Meta, Google, Retargeting)

• Plan, set up, and manage Meta Ads and Google Ads campaigns to drive high-quality leads for both existing and new studios.
• Develop audience targeting strategies, including retargeting campaigns to re-engage warm leads.
• Create ad copy, creative briefs, and assets that align with the Wildsoul Wellness brand voice and visual identity.
• Continuously optimise campaigns based on performance metrics such as CTR, CPC, ROAS, and lead quality.
• Monitor ad spend to ensure campaigns deliver maximum ROI within budget.

2. CRM & Automation (Zipleads)

• Build and manage lead forms for campaigns, studio websites, and social media integrations.
• Create and optimise automated workflows within Zipleads to streamline lead nurturing and follow-up processes.
• Ensure accurate lead tracking and data hygiene across all CRM pipelines.
• Support franchisees in understanding and using lead tracking tools effectively.

3. Website Management

• Ensure WordPress webpages are up-to-date, SEO optimised, and aligned with brand messaging.
• Upload and format blogs and other website content as requested.

• Website Tracking & Analytics

• Implement and manage tracking tools such as Google Analytics 4, Meta Pixel, and Google Tag Manager to monitor user behaviour, form submissions, and campaign performance.

• Track important website events including timetable clicks, PDF downloads, video plays, and outbound link clicks.
• Create UTM parameters to attribute leads and conversions to campaigns and marketing channels.
• Generate reports on website performance, user behaviour, and lead conversions to optimise landing pages and support remarketing strategies.

4. Launch & Campaign Coordination

• Set up pre-sale campaigns for new studio openings, including ad campaigns, landing pages, and lead capture forms.
• Manage timelines to ensure all launch assets and ads go live on schedule.
• Liaise with franchisees to support their paid online local marketing efforts during opening phases.

5. Analytics & Reporting

• Actively monitor Google Ads, Google Analytics, and Meta Business Suite performance on a daily and weekly basis, ensuring campaigns stay within allocated budgets while delivering optimal results.
• Track key performance indicators (KPIs) including impressions, clicks, CTR, CPC, CPA, ROAS, conversion rates, and lead quality.
• Adjust targeting, bidding strategies, creative assets, and ad copy in real-time to improve results where necessary.
• Prepare and send weekly performance reports to the Brand & Marketing Manager, highlighting key trends, wins, and areas for improvement.
• Compile comprehensive monthly reports with detailed analysis, campaign comparisons, and actionable feedback.
• Present monthly performance findings to the Brand & Marketing Manager, including strategic recommendations for optimising spend, improving targeting, and maximising ROI in future campaigns.
• Maintain historical campaign data for trend analysis and long-term optimisation strategies.

6. Collaboration & Support

• Work closely with the Brand & Marketing Manager to ensure campaigns reflect our brand voice and messaging.
• Provide marketing insights to franchisees to help them understand campaign outcomes and improve lead follow-up.
• Collaborate with the content team to ensure visuals and messaging are aligned with campaign objectives.

7. External Relationships

• Liaise with external partners as required.

• Minimum 3 years' experience in a digital marketing role with proven success in paid advertising, CRM management, and campaign delivery.
• Bachelor's or Master's in Marketing Analytics, Business Analytics, or Data Analytics with Marketing focus or equivalent professional certifications such as Google Ads, Meta Ads, Google Analytics, or HubSpot
• Hands-on experience with Meta Ads Manager and Google Ads.
• Experience using AI tools to optimise performance and results
• Experience managing retargeting campaigns and lead generation funnels.
• Proficiency in Zipleads (or similar CRM systems) and marketing automation tools.
• Solid understanding of SEO and website management (wordpress or similar is required  and basic HTML/CSS knowledge a plus).
• Strong analytical skills with the ability to interpret data and adjust campaigns accordingly.

Excellent communication skills and a collaborative approach.