Marketing Specialist

Austa Care

Who We Are

Austa Care is a government-certified care service organization committed to delivering high-quality, culturally inclusive health and aged care solutions for the multicultural communities of Greater Sydney.

Established in 2017 under GCAA Health, Austa Care is supported by a team of seasoned professionals with extensive experience in aged care and cross-cultural service delivery. The organization holds dual accreditation under the Support at Home Program and the National Disability Insurance Scheme (NDIS), ensuring compliance with the highest standards of service quality and client care.

Austa Care specializes in personalized care solutions tailored to the unique needs of each individual. With a deep understanding of cultural diversity and a strong focus on dignity, independence, and well-being, Austa Care empowers seniors and individuals with disabilities to age with confidence and quality of life.

What We Are Looking for

Position: Marketing Specialist

Annual salary: $95000

Austa Care is currently seeking a passionate and proactive Marketing Specialist to join our team. This role is ideal for someone who understands multicultural communities and is eager to contribute to the aged care and disability support sector.

As a Marketing Specialist, you will be responsible for planning and executing marketing campaigns, managing digital and print content, supporting community outreach and partnership initiatives, organizing events and promotional activities for our Day Centre, and tracking marketing performance through regular reporting.

We're looking for someone with creativity, cultural sensitivity, and a genuine interest in making a positive impact through communication and engagement.

Apply now: **

Let's shape a better care experience—together

Key Responsibilities

• Support business expansion across the Asia-Pacific region by contributing to the planning and implementation of marketing strategies aligned with company growth objectives.

• Conduct comprehensive market and competitor research to identify opportunities for product line expansion and market entry.

• Provide strategic input on product positioning, pricing strategies, and promotional plans based on customer behavior and industry trends.

• Coordinate advertising initiatives in collaboration with internal stakeholders and external partners—including designers, media agencies, and vendors—to ensure timely and efficient execution.

• Assist in executing digital marketing campaigns that align with brand guidelines and enhance regional brand awareness and customer engagement.

• Contribute to brand-building efforts by organizing sponsorships, fostering corporate partnerships, and supporting participation in key industry events.

• Track and evaluate the effectiveness of both online and offline marketing activities, generating regular reports with insights and recommendations for continuous improvement.

Requirements

• Bachelor's degree or above

• Proficiency in Cantonese, Mandarin, and Hakka is preferred to support effective communication within multicultural communities.

• Willingness to work overtime and on weekends as required by event schedules and community activities.

• Organizing and supporting both indoor and outdoor activities for elderly clients.

• A caring and patient attitude toward elderly individuals is essential; experience in aged care or community service is a plus.

• Strong collaboration skills across departments and with external partners.

• Comfortable working in a dynamic, multicultural environment with changing needs.