Regional Manager

About us

Coates is proudly Australian owned and has a long history of supporting customers to deliver major projects. We provide end-to-end solutions across five key areas: Equipment Hire, Engineering Solutions, Industrial Solutions, Power & HVAC, and Training.

The next step in your career starts here…

Reporting to the Executive General Manager - North, this is a high-impact, autonomous role where you'll take full ownership of multiple branches and maintenance operations. You'll play a pivotal role in shaping strategy, leading teams, strengthening customer relationships, and ensuring operational excellence across the region.

What you'll do

This is a role where no two days are the same — balancing leadership, strategy, and hands-on operational oversight. You will:

• Lead with safety first by setting the standard, inspiring your teams, and embedding a culture of care and accountability.
• Inspire and engage your people by building strong, motivated teams who are proud of what they deliver and aligned to a common purpose.
• Champion our customers by ensuring every interaction delivers a differentiated, seamless experience that puts the customer at the centre.
• Drive performance and growth through overseeing branch operations, optimising utilisation and fleet performance, and delivering on revenue and profitability goals.
• Collaborate for success by working closely with sales, service, fleet, transport, and maintenance teams to deliver end-to-end operational excellence.
• Optimise asset performance by leading strategies that improve efficiency, maximise fleet utilisation, and deliver benchmark R&M performance.
• Shape the future by influencing business strategy, identifying opportunities for innovation, and driving continuous improvement across the region

What you'll bring

You're an experienced people leader with strong commercial instincts, a customer-first mindset, and a genuine passion for building teams that thrive. You lead with energy, accountability and authenticity — and you know how to get results.

You'll bring:

• Proven experience leading multi-site or regional operations in hire, industrial, construction or logistics environment
• A track record of inspiring and developing teams to achieve exceptional safety, service and financial outcomes
• Strong commercial acumen and the ability to translate strategy into action
• Analytical thinking and sound decision-making under pressure
• Excellent stakeholder engagement skills — you build trust and influence at all levels
• A commitment to collaboration and customer excellence
• A genuine passion for people, performance and progress

What you'll get in return

We provide our team with a wide range of perks and benefits, including:

• Development and career progression pathways
• Flexible working options available—let's discuss what works best for you
• Access to our employee discounts, benefits and wellbeing program
• Purchased additional leave program
• Novated leasing and salary sacrifice
• 12 weeks Paid Parental Leave in addition to government parental leave scheme
• Volunteering opportunities through the Coates Foundation

Looking for more reasons to join Coates?

At Coates, we know that people, organisations and communities thrive when everyone feels valued and included.

We're proud to be implementing our second Reconciliation Action Plan and are committed to improving gender representation. We also provide opportunities for growth through our leadership and development programs.

But our impact doesn't stop there. Coates supports local and national charities through the Coates Foundation and invests in more sustainable equipment solutions to help create a greener future for all.

Visit to learn more about our values and opportunities.

Unlock your next career opportunity - apply today

Diversity and inclusion are at the heart of our culture. Coates welcomes candidates from all backgrounds, experiences and perspectives to apply.

Coates. Equipped for you.