Earned Brand Experience Lead

6 days ago

Melbourne, Victoria, Australia 7-Eleven Full time $90,000 - $120,000 per year
Eleven is more than a convenience store - we're a pop culture icon and an innovation-driven retailer loved by millions of Australians. We're looking for a savvy, connected and culturally attuned Earned Brand Experience Lead to strategically drive our Talent, Collaborations, Sponsorships, Partnerships, Events, Experiential and PR activities to lead and elevate the way our brand shows up in influencer spaces, traditional earned media and through culturally relevant brand moments that place 7-Eleven at the heart of culture and communities Key Responsibilities Talent & Influencer Management
  • Lead our influencer and talent strategy - from always-on creators to campaign-specific partnerships.
  • Build and nurture relationships with creators, talent agents, and managers to drive authentic content and engagement.
  • Oversee talent briefing, contracting, performance tracking, and compliance with disclosure and usage guidelines.
Collaborations, Sponsorships, Events, Experiential & Brand Partnerships
  • Lead the identification and execution of high-impact cultural, creative, and commercial brand partnerships that align with 7-Eleven's audience, values, and tone of voice.
  • Partner with internal stakeholders, agencies, and legal teams to bring collaborations to life - from concept development through to execution, including launch, experiential rollout, and Social/PR amplification.
  • Champion innovative ways for 7-Eleven to show up in culture, leveraging limited-edition products, events, sponsorships, and brand experiences that create talkability and emotional connection.
Public Relations & Media
  • Lead earned media strategy across consumer-facing comms: product launches, retail campaigns and brand stories.
  • Execute brand-led initiatives and provide consultation to internal Marketing Campaign and Brand Activation Managers on execution of product and retail led campaigns
  • Proactively manage consumer media relationships and identify opportunities for brand storytelling in lifestyle press.
  • Collaborate with Corporate Communications on our earned media strategy and initiatives for retail, innovation and business press
Thought Leadership
  • Monitor emerging cultural trends and issues that could affect brand perception and strategy.
Key Skills and Experience
  • Extensive experience in influencer, brand partnerships or PR role - ideally within FMCG, retail, lifestyle, or agency environments
  • Demonstrated experience running high-profile Earned campaigns, managing talent, media, and leading collaborations from pitch to execution
  • Strong network across talent, creators, cultural and media partners
  • Exceptional written and verbal communication skills, with the ability to craft a compelling story and pitch with impact
  • Strong commercial acumen - you understand the value of influence and partnerships in driving brand and business growth
  • Comfortable operating in fast-paced environments with shifting priorities and multiple stakeholders
  • A sharp eye for what will make headlines, trend on TikTok, or be the next 'can't miss' drop
What we offer you
  • Highly flexible work environment (including WFH)
  • Store discounts, and free 7-Eleven Coffee
  • Bonus & incentive program
  • weeks paid parental leave
  • days paid volunteer leave per year
  • Unlimited access to LinkedIn Learning
  • Social club, Open committee with regular events
At 7-Eleven our people are at the heart of everything we do. We are committed to creating a workplace that fosters inclusion and celebrates diversity. We strive to make every single 7-Eleven team member feel heard, valued, and respected no matter who they are or what diverse characteristics reflect their unique identity. We are proud to be a Diversity Council Australia Inclusive Employer and Bronze Accredited with the Australian Workplace Equity Index At 7-Eleven, we are committed to ensuring that all prospective employees have the opportunity to perform at their best throughout our recruitment process. If you require any adjustments to support an inclusive and accessible experience, please contact us for a confidential discussion at [email protected]
** Please note, this email is strictly for adjustment requests related to the recruitment process. Other inquiries sent to this mailbox will not be actioned.** To find out more about our current opportunities follow us on LinkedIn or view our careers page

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