SEO Lead

About the Role

We're looking for an SEO Lead to own organic growth across our entire platform. With 30 million organic app installs under our belt, we need someone to scale SEO efforts across our website, retreats marketplace, and therapist hub.

This is a high-impact opportunity to shape how millions discover wellbeing tools when they need them most. You'll have full ownership of SEO strategy and execution, working directly with leadership to drive measurable growth across multiple product areas.

About Insight Timer

Imagine a platform which could amplify something as simple as your attendance into deep transformational shifts for humanity. A place where showing up was enough. Where each individual visit combined with millions more to trigger huge waves of health and happiness around the world. What would such a platform look like? Could you even build it? And more importantly, how would you protect it from becoming another Instagram, TikTok or Twitter which magnify the very worst of us.

If we can answer these questions, we believe Insight Timer's community will emerge as one of the most important companies of the 21st century. A place - not a product - which is capable of reversing the modern day health pandemic by harmonising the human spirit before problems arise. And if we get there... well, the opportunities are endless. Imagine a modern-day renaissance where health, belonging and purpose become the new definitions of happiness for hundreds of millions of people around the world, including you.

And all you need to do… is show up.

Key Responsibilities

• Multi-Platform SEO Strategy: Own and execute our SEO strategy across our website, retreats marketplace, and therapist hub. Drive organic discovery wherever our audience is searching.
• Generative Engine Optimization (GEO): We're already loved across the web - from Reddit communities to NYTimes editors (who recently awarded us their top meditation app) - but there's huge room to grow. Stay ahead of the LLM-powered search evolution and ensure our content performs on emerging channels like ChatGPT and Google's AI-powered search.
• Programmatic SEO: Scale discovery across the world's largest wellbeing library of over 300,000 guided meditations and music tracks. Optimize how users find content from our marketplace of over 20,000 teachers and our fast-growing network of over 25,000 mental health professionals.
• Content & Traffic Growth: Optimise high-value content pages to rank in search, drive qualified web traffic, and capture new audiences. Conduct keyword research, build content strategies around intent, and ensure our most impactful topics surface in organic search.
• Technical SEO: Perform site audits, identify crawl/indexation issues, and resolve technical blockers limiting organic growth. Partner with developers to implement scalable technical solutions across platforms.
• App Store Optimization (ASO): Maximize visibility and conversion in iOS and Android app stores. Lead keyword optimization, creative testing, and ASO strategy in response to algorithm updates.

Requirements

• Experience: 5+ years of hands-on SEO experience driving measurable growth for consumer-facing digital products.
• GEO & AI Search: Experience with or strong curiosity about generative engine optimization (GEO), AI-powered search, and emerging search technologies. You understand how LLMs are reshaping discovery and have ideas about optimizing for this new landscape.
• Technical Fluency: Comfortable with HTML, site architecture, and analytics. You can identify technical SEO issues, collaborate with engineers, and communicate clear solutions.
• Tools Mastery: Deep proficiency with Google Analytics, Search Console and ASO platforms like App Annie or Sensor Tower.
• Self-Starter: Thrives in a fast-paced startup environment. Able to build strategy, execute campaigns, and deliver results independently.
• Communication & Collaboration: Excellent communicator who can translate SEO insights into clear, actionable recommendations for content teams, developers, and leadership.

Benefits

• We offer competitive salaries and options.
• The role is fully remote but our HQ is in Sydney
• Extra leave days are available for your well-being and birthday.
• A generous L&D budget & wellbeing bonus.
  We host a global company retreat each year.

We dial in from all over the world, and it's important that our team is just as diverse as our community of users, customers and teachers. We do not discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

Even if you don't think you quite meet all of the skills listed or tick all the boxes, we'd still love to hear from you.