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General Manager Marketing

3 weeks ago


Ascot, Western Australia Perth Racing Full time

About Us

Perth Racing (the trading name of the West Australian Turf Club) is the premier thoroughbred racing club in WA, operating both Ascot and Belmont Park racecourses. As a multi-faceted racing, entertainment and event business, we stage more than 90 race meetings per year, including Melbourne Cup Day at Ascot, Perth Cup, the Pinnacles series and The Quokka.

The role

Perth Racing is seeking a dynamic, driven and authentic individual with a proven track record of success to become an integral part of the Executive Team as General Manager, Marketing & Communications.

The General Manager Marketing & Communications will lead the execution of all aspects of the Club's brand and marketing activities, including racing content, media, production and communications. You will also be responsible for the Club's membership and customer engagement activities, to increase loyalty with stakeholders and strengthen Perth Racing's reputation and drive long-term value and revenue.

Leading an integrated and high-performing team and reporting to the Chief Executive Officer, this role plays an integral part in the planning and delivery of strategies to engage customers and drive sales and loyalty.  As part of the Executive team, you'll contribute to Perth Racing's strategic and business objectives while managing a purpose driven and highly impactful team.

This is a hands-on executive leadership role in a fast-paced and agile environment, and you will generate and manage successful media relationships and be a key contact and resource for collaborative working with stakeholders and community organisations.

The role has the following key areas of focus:

  • Brand and marketing
  • PR, communication, media management, broadcast, and stakeholder engagement
  • Digital strategy and website content and design
  • Visual brand identity and creative design and production
  • Customer acquisition and retention

Responsibilities

We are seeking a highly motivated and talented individual who will be responsible for the following duties:

· Lead the creation and execution of marketing and communications strategies for key programs and events.

  • Drive commercial performance and optimisation through campaign analysis and reporting, including revenue growth, campaign ROI, increase in attendance and membership conversion.

· Monitor and report on campaign performance, using data and insights to deliver measurable financial, brand and customer outcomes and drive continuous improvement.

  • Develop Perth Racing's media strategy to deliver increased media coverage, share of voice and proactive reputation management.
  • Build and maintain trusted relationships with media, community and participants to strengthen brand reputation.

· Manage the website, member newsletters, HubSpot campaigns and digital platforms for impact and engagement.

  • Lead strategies that enhance customer acquisition and retention throughout the participation lifecycle.
  • Oversee digital engagement and champion emerging technologies that increase attendance and participant interaction, as well as support business development.
  • Drive centralised CRM outcomes through Hubspot.

· Provide strong inclusive leadership across a multidisciplinary team, fostering collaboration, innovation and professional growth.

· Build strong internal-department relationships through visibility, expectation-setting and collaboration

About you

You're an experienced senior marketing leader with a degree in marketing, communications or a related discipline, who brings both gravitas and humility. You've led teams effectively and know how to navigate competing priorities whilst maintaining momentum and instilling confidence. Your style is hands-on, agile and inclusive. You build credibility through delivery, communicate with clarity and genuinely care about culture and people.

You're comfortable operating at executive level, but equally willing to roll up your sleeves and help teams succeed. Experience in events and sporting sectors is highly regarded, but more important is your ability to lead in complex, relationship-driven environments.

You have well-established relationships across sport and non-sport media, with a proven ability to shape and influence media outcomes.

You have proven success in developing and executing media and public relations strategies within complex, multi-stakeholder environments and experience designing and delivering integrated marketing and communications plans that support organisational objectives.

Why Perth Racing?

Perth Racing is a vibrant and highly supportive organisation with a proud history and an exciting future. We offer a diverse working environment, an inclusive culture and significant opportunity for professional growth and development.

We offer free on-site car parking, salary packaging, complimentary admission tickets for Race Day events and other employee discounts.

Apply now

Applications should be addressed to the General Manager, People & Culture - please include a CV and cover letter outlining why you feel you'd be the ideal candidate for this role.

If you are shortlisted, you will be contacted by telephone by our People & Culture team. We would like to thank all other applicants for their interest in Perth Racing.

Only candidates with current and valid working rights for Australia will be considered. Direct applications only - at this time we will not be considering candidates from recruitment agencies.