Social & Digital Marketing Manager

• Lead, Motivate, and Drive Success—all while creating a positive impact
• Help shape the future of fitness in your region
• Drive growth and innovation across multiple clubs

Join our vibrant team at Anytime Fitness, where every day brings new opportunities to inspire change and create an impact. We're looking for a results-driven, automation-savvy Social & Digital Marketing Manager to join our team and take our digital presence to the next level. As our Social & Digital Marketing Manager, you'll play a pivotal role in driving success for our clubs through social media strategies.

Who We Are

Anytime Fitness is on a mission to be Australia's most welcoming gym network. We have taken the Australian franchise sector by storm over the last 16 years and now boast a portfolio of over 570 gyms and more than 670,000 members nationally, making it the largest gym network in the country. Anytime Fitness forms part of the Collective Wellness Group, the leader in fitness franchising in Australia. Our team is dynamic, fast paced and they help to make Australia healthier in their roles every day Our goal is to inspire both our members and staff to be the best they can be.

The Role

This is not your standard marketing role. As Social & Digital Marketing Manager, we need someone who can design, automate, and optimise the full lead journey—from the moment a prospect engages with our brand through to nurturing, conversion, and booking. You'll have ownership of how leads flow through our funnels, setting up and refining systems that ensure speed-to-lead, automated nurturing, and booked appointments for our team. With the support of a Digital Marketing VA already on the team, you'll be free to focus on strategy, execution, and innovation.

Day-to-day, you'll:

• Build and manage automated funnels that capture, nurture, and convert leads into booked appointments.
• Execute high-performing digital campaigns across paid and organic channels.
• Own CRM and marketing automation platforms—ensuring leads are responded to quickly, nurtured intelligently, and never fall through the cracks.
• Manage engaging social media campaigns that strengthen brand presence and community engagement.
• Analyse web, funnel, and campaign data to continuously optimise performance.
• Collaborate with operations and club teams to ensure consistency and alignment across all digital touchpoints.
• Create content that not only attracts attention but also drives measurable outcomes.

About You

We're looking for someone who is more than just creative—you must also be a systems thinker with a deep understanding of digital marketing automation and lead nurturing.

• Proven experience in social media marketing, lead generation, and funnel automation.
• Expertise in platforms such as HubSpot, ActiveCampaign, Zapier, or similar CRM/automation tools.
• Strong analytical mindset with the ability to map and optimise customer journeys.
• Excellent communication, collaboration, and project management skills.
• Bachelor's degree (Marketing, Communications, Business, or similar).
• Experience in the fitness industry (preferred, but not essential).

Why Join Us?

At Anytime Fitness, we don't just offer a job, we provide an environment that supports your health, growth, and work-life balance. You'll enjoy a complimentary gym membership at all of our AF clubs across Australia, embrace the opportunity to be part of a culture that encourages goal setting and excellence both personally and professionally, values integrity, collaboration, and inspires healthier lives.

This isn't just another marketing role—it's your chance to transform how we attract, nurture, and convert leads in a fast-growing business. You'll have the freedom to test bold ideas, design automated systems, and leave your mark on a brand that's improving lives every day.

How to Apply

Please submit a brief cover letter outlining your relevant experience and what excites you about this role and your resume on the application page. Your application may be subject to pre-employment checks including but not limited to reference checks, a Police check, a Working with Children Check (WWCC), and verification of your right to work in Australia.

If you're excited to help shape the future of fitness in your local community while growing both personally and professionally, we want to hear from you

Don't miss out—apply now

Role Type

On-site
• Permanent
• Full-time
• Mid-level Senior

Company Overview

We are on a mission to be Australia's most welcoming gym network. We have taken the Australian franchise sector by storm over the last 17 years and now boast a portfolio of over 580 gyms and more than 720,000 members nationally, making it the largest gym network in the country. Our goal is to inspire both our members and team to be the best they can be. We don't just offer a job; we provide an environment that supports your health, growth and work-life balance. You'll enjoy a complimentary gym membership at all of our clubs across Australia, embrace the opportunity to be part of a culture that encourages goal setting and excellence both personally and professionally, values integrity, collaboration, and inspires healthier lives There's never been a more exciting time to join one of the fastest-growing, leading fitness brands, so let's see if you can Find Your Fit