Head of Sales

Welcome to The Wellbeing Food Company

At The Wellbeing Food Co., we partner with childcare providers across Queensland and New South Wales to deliver nutritious, delicious meals that fuel children for lifelong wellbeing. We're proud to simplify mealtimes for centres while catering to over 100 allergens, dietary needs, and preferences—including vegetarian and Halal-certified options.

It's an exciting time with the business well positioned for growth and seeking a Head of Salesto join our team.

Purpose

The Head of Sales will operate with a high level of autonomy to drive revenue growth through hands-on selling while also building a scalable, high-performing sales function. As a player–coach, the role balances direct customer engagement with team building, coaching, leadership, strategy, and system development to position the business for sustained growth.

It requires a commercially minded leader who leads by example – actively managing key relationships, securing long-term contracts, and building trusted partnerships across the childcare sector.

Key Responsibilities:

• Personally manage major accounts and high-value opportunities while coaching and supporting the team to maintain strong pipelines and conversion.
• Develop and execute the sales strategy for new customer acquisition, retention, and expansion.
• Build scalable sales processes, CRM reporting, and activity rhythms that support consistent, measurable growth.
• Use data and digital tools (HubSpot, Excel, databases, analytics platforms) to track pipeline health, customer insights, and sales performance.
• Prepare and deliver high-quality proposals, presentations, and pitch materials, with marketing support.
• Represent the company at trade shows, industry events, and customer tastings to drive brand visibility and lead generation.
• Build deep, consultative relationships with childcare groups, and key stakeholders.
• Maintain strong market awareness – competitor pricing, customer trends, and emerging partnership opportunities.
• Collaborate with Marketing and Operations to ensure a seamless customer journey from lead to onboarding and retention.
• Share customer insights to inform marketing, product development, and menu planning.
• Lead pricing and contract discussions to ensure commercially sound outcomes.
• Travel as required to maintain relationships and drive regional growth.

Skills & Experience

• Proven history of achieving sustained growth through direct selling and partnering.
• Strong commercial acumen, including contract negotiation and P&L awareness.
• Confident using technology and data to inform decisions – skilled in building spreadsheets, working with databases, and leveraging CRM insights to manage pipeline and performance.
• Excellent communication and presentation skills, with confidence engaging at executive and operational levels.
• Deep understanding of value-based selling and consultative sales approaches.

Desirable

• Background in nutrition, childcare, hospitality, or food distribution.

What We Offer:

High-Growth Environment: As we continue to expand and push the boundaries of child nutrition, you'll be at the forefront of an exciting journey. Your contributions will directly impact our growth, making each day a new opportunity to excel.

Inclusive and Diverse Team: Our team is a tapestry of diverse backgrounds, ideas, and experiences. We value each unique perspective and believe that our differences are our strengths. You'll find a supportive and inclusive community where everyone's voice is heard and respected

Ready to grow something meaningful?

Submit your CV and a short cover letter explaining why this role excites you and how your experience aligns. We're reviewing applications daily and will move quickly for the right candidate.