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Growth & Demand Generation Specialist - South Bank, QLD

2 weeks ago

South Bank QLD, Australia Marketing Full time $90,000 - $120,000 per year

Propel your marketing career as a Growth & Demand Generation Specialist, where you'll spearhead efforts in driving success for top B2B brands In this exciting role, you'll design and implement creative digital marketing strategies that expand pipelines and boost customer acquisition. Collaborating closely with your regional Manager, you will take the lead in orchestrating, optimising, and executing high-impact campaigns across multiple channels, including digital, paid media, SEO, and advanced automation.

With your keen insight, you'll ensure programs flow seamlessly, playing a critical part in advancing our global strategy while facilitating tailored execution alongside brand and regional teams. As you integrate day-to-day activities with strategic growth objectives, you'll be at the forefront of the organisation's breakthrough achievements, setting new standards in marketing brilliance. Join us in becoming the driving force behind transformational growth

Your Day to Day:

Growth & Demand Digital Execution:

  • Support the execution of integrated marketing campaigns across paid media, social media, email, SEO, and website in partnership with relevant channel owners
  • Manage day-to-day operations of campaign workflows including asset coordination, QA, testing, and reporting
  • Monitor and optimise paid channel performance in collaboration with brand and paid media teams
  • Work with automation & CRM campaign specialists to build and optimise nurture flows and triggered campaigns

Performance Monitoring & Reporting:

  • Provide campaign reporting and insights, tracking metrics such as MQLs, CTR, conversions, and lead qualitySupport attribution analysis and reporting alignment with marketing and sales stakeholders

SEO & Organic Support:

  • Contribute to SEO strategy implementation and content planning in alignment with broader marketing initiativesSupport the planning and coordination of organic social content, ensuring alignment with paid and campaign goals

Collaboration & Campaign Support:

  • Collaborate cross-functionally with content, brand, sales and product teams to ensure campaign alignmentAssist in managing campaign plans and contribute to campaign postmortems and optimisation planning

Enablement & Best Practice Sharing:

  • Act as a center of excellence for growth and demand generation, facilitating knowledge sharing, campaign toolkits, and performance benchmarks across markets and brands

Who you are:

  • 3–5 years' experience in digital marketing, performance media or demand generation roles within a B2B environment
  • Strong familiarity with paid channels (Google, LinkedIn, programmatic), email automation tools, and campaign reporting platforms
  • Experience working cross-functionally in matrixed or global teams
  • Understanding of digital campaign KPIs and basic attribution models
  • Strong attention to detail, time management and communication skills
  • Bachelors Degree in Business, Marketing, Digital Marketing
  • Certification in relevant platforms such as Google, Meta, LinkedIn product suites

What you'll Enjoy:

Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work Australia New Zealand Pty Lt

Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability

Development: Individualised Learning & Development pathway options

Access to LinkedIn Learning for ongoing skills development: over 24,500 courses in over 20 languages

Exclusive Staff Discounts: Accessible via our employee-only portal with 350 of Australia's leading retailers, health and wellness discounts, financial planning advice, employee share plan and more

Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more

Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within

Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym

Mental Health: Support and Employee Assistance Program for staff and family

Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Los Angeles in 2025)

Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave

Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment

Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.

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