Swatch Marketing Manager

5 days ago

Richmond, Victoria, Australia Swatch Group Full time

About Swatch

Colourful, happy, loud, shrill and forever re-interpreted in different ways. Since the "second watch" was born in March 1983, hundreds of millions have been sold. In a very short space of time Swatch has become one of the most famous brands in the world – and all the while remaining true to itself. On average, a new Swatch design is created once every one-and-a-half days Swatch watches are a popular canvas for artists working in a great range of styles, and arguably the world's largest art gallery on the wrist.

Since the release of OMEGA x Swatch Moonswatch collaboration in March 2022, it was labelled by The New York Times as "the watch industry's defining moment of 2022" and the phenomenal September 2023 release of the Blancpain x Swatch Bioceramic Scuba Fifty Fathoms has seen the brand create global headlines and crowds of exciting watch fans flooding stores around the globe.

The Role

Reporting to the General Manager, the Marketing Manager will develop and implement local market activation of the Swatch & Flik Flak global marketing strategy. You'll support the brand strategy by planning and executing marketing activities across traditional and digital media, events, retail marketing, visual merchandising and PR, while managing the annual marketing budget. We're looking for a true creative with strong drive, fresh ideas and genuine brand passion, someone who brings energy, imagination and ownership to every campaign.

  • Lead annual marketing strategy and planning for SWATCH & Flik Flak
  • Develop and present annual marketing, media and product launch plans
  • Identify and activate local and international marketing opportunities
  • Manage PR, digital strategy, influencers and media outreach
  • Oversee traditional media planning, buying and campaign production
  • Drive omni-channel, CRM, EDM and social media engagement
  • Plan and deliver brand, product launch and VIP events end-to-end
  • Develop cooperative marketing programs for retailers and corporate stores
  • Work with shopping centres and manage visual merchandising briefs and rollouts
  • Manage marketing budgets, reporting, purchase orders and approvals
  • Communicate marketing activity internally and present updates to leadership

This role is based 5 days in our Richmond Head Office with interstate travel as per business requirements.

Skills & Experience

  • Tertiary qualifications in Marketing / PR / Communications
  • Minimum 5 years marketing management experience in the consumer goods industry (retail and wholesale)
  • Passionate about bringing the brand to life through marketing initiatives
  • Solid understanding and demonstrated experience in digital marketing
  • Knowledge of the latest digital media trends and insights
  • Relationship building and management skills
  • Excellent computer literacy skills; Word, Excel, Outlook
  • Experience working with Illustrator/Photoshop is a plus
  • Excellent organisational skills / project management / attention to detail / negotiation skills
  • Excellent oral and written communication skills
  • Creativity and ideas generation to maximise marketing initiatives
  • Ability to work autonomously and as part of a wider team
  • Numerical and financial skills / analytical and problem-solving skills
  • Technologically savvy
  • Energy, passion drive and enthusiasm

How to Apply

Click APPLY to submit your application.

Job Reference: SGAU00637

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