Senior Lifecycle Marketing Manager

• Melbourne Based
• Permanent Role
• Hybrid Ways of Working

We're REA

With bold and ambitious goals, REA Group  is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to have been named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in
This is a leadership role within the Lifecycle Marketing team, which forms part of the wider Customer Excellence team – responsible for powering our customer channels with insights and data to deliver bigger, better results for our people, our customers and REA Group.

What The Role Is All About
In this role, you will be responsible for the lifecycle strategy for our Agency Marketplace, Agency Services and Customer Nurture portfolios. Guided by deep understanding of our customers and our overarching Product, CX & GTM strategies, you'll lead the development of sophisticated, multi-channel programs that connect the right person, with the right message, at the right time.

This is a unique moment to join this team. You will be part of a multi-year technology transformation, balancing delivering value in our current platforms (Salesforce Marketing Cloud & Braze) and forward planning as new capability is unlocked in Braze.

• Shaping the lifecycle strategy: Partnering with the Head of Lifecycle Marketing to define and drive the annual strategy, shaping how we drive engagement, sentiment and revenue with customers across our channels (email, in-platform, push notifications & SMS)
• Driving measurable outcomes: Translating high-level strategy into team-level OKRs, ensuring we are laser focused on the right programs to deepen engagement and convert key segments
• Leading & developing a high-performing team: Leading, mentoring and inspiring a team of lifecycle marketers, fostering a culture of innovation, accountability and radical candor to attract and retain top talent
• Steering program development and execution: Lead the end-to-end development of lifecycle programs, collaborating closely with GTM, Product & CX stakeholders to ensure alignment with strategic priorities and customer needs
• Owning the strategic roadmap: Own and govern a complex roadmap of activity across the Agency Marketplace, Agency Services and Customer Nurture portfolios, effectively prioritising initiatives, managing dependencies and steering delivery to ensure OKRs are met or exceeded
• Championing a data-driven culture: Harnessing a blend of data (internal, declared and inferred) to design and implement deeply personalised customer communications, and effectively report on the performance and business impact to senior leadership
• Driving innovation with AI: Championing the use of AI to drive efficiency and innovation, from optimising workflows and personalising content, to identifying new opportunities for impact
• Maximising MarTech investment: Partnering with Marketing Operations to maximise the value of our MarTech stack (SFMC & Braze), co-creating efficient workflows and maximising platform capabilities
• Acting a strategic partner and customer champion: Proactively identifying new opportunities for growth and advocating for an exceptional customer experience, with leaders across the business

Who We're Looking For
We're looking for a seasoned leader, strategic thinker and someone who can prioritise for impact. An ideal candidate has:

• A proven track record of building and mentoring high-performing teams, leading with empathy to create a culture of excellence
• Expertise in translating complex quantitative and qualitative data into a clear, actionable marketing strategy
• A deep, empathetic understanding of different customer mindsets and needs, coupled with a relentless drive to create exceptional and personalised experiences
• A natural ability for ruthless prioritisation, focusing on what matters most and expertly balancing the delivery of immediate value with the strategic needs of long-term transformation
• A high sense of ownership and agency, with a proactive approach to problem-solving and a commitment to holding oneself and their team to the highest standards of accountability
• Proven expertise in complex program management from concept to completion, including the ability to drive alignment, manage resources and deliver clear analysis of results
• Extensive experience (10+ years) across different aspects of lifecycle marketing, with the ability to define success metrics, build strategic roadmaps, personalised multi-channel initiatives, and consistently exceed KPI's

The REA Experience
The physical, mental, emotional and financial health of our people is something we'll never stop caring about. This is a place to learn and grow.

Some of our
Perks & Benefits
include:

• A hybrid and flexible approach to working
• Flexible leave options including, birthday leave and purchase additional leave
• Flexible parental leave offering for primary and secondary carers
• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity
• Hackdays so you can bring your big ideas to life

Our commitment to Diversity, Equity, and Inclusion
We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

Join our Talent Neighbourhood
Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood