Digital Content Specialist

"There are qualities which lead to success. Courage, perseverance, the ability to dream and to preserve." - Soichiro Honda

At Honda Australia, our curiosity about human beings drives us to create products that deliver joy to people's lives. It is our continual pursuit of dreams, inspiring philosophy, and commitment to customers that establish the spirit of Honda. As a company built on dreams, our associates are passionate and inquisitive, and dedicated to putting the customer at the centre of everything it is we do. We produce some of Australia's most recognised cars and are backed by a huge global footprint - there really is no company like us.

About the role

As Honda's Digital Content Specialist, you'll take the lead in shaping and executing a dynamic, always-on content strategy that drives real commercial impact. You will champion content development for major digital initiatives, guide a cross-channel roadmap aligned with the customer journey, and collaborate with the Brand Manager to amplify content partnerships across key customer-facing platforms. This is a role for a creative strategist who thrives on collaboration, owns outcomes, and is passionate about delivering meaningful digital experiences.

This is a Part-Time (0.5 FTE), Permanent opportunity.

How you'll make an impact

• Develop and manage always-on digital content strategy
• Audit and optimise existing content, identifying gaps and opportunities for new content creation across owned digital channels
• Lead content planning and delivery for major digital initiatives, including new website builds, email journeys, blog enhancements, and partnership content
• Collaborate with internal teams and subject matter experts to define content objectives, formats, contributors, and performance metrics
• Implement SEO strategies, identifying high-value keywords and content opportunities to improve visibility and drive traffic
• Establish content frameworks, style guides, and templates to streamline creation processes and ensure high-quality, on-brand output
• Define and report on content performance metrics, working with the digital team to continuously optimise content effectiveness across platforms

What you'll bring to Honda

• 6+ years' experience as a content specialist in large organisations (ideally regulated) working on digital and web transformations
• Tertiary qualifications in Marketing, Business, Digital Media, Literature, English or a related field (or equivalent experience).
• Strong understanding of digital marketing, SEO, SEM, and website analytics
• Proven track record of improving website performance and optimising conversion rates
• Proficient in website management, user experience (UX) principles, ecommerce tools, MarTech tools, customer data platforms, CRM etc
• Strong project management skills and attention to detail
• Experience with Salesforce and Sitecore is preferred
• Graphic design skills or familiarity with design tools (e.g., Adobe Creative Suite, Figma) will be highly regarded

The Honda Experience

• Attractive lease programs - vehicles & motorcycles
• Product discounts - vehicles, motorcycles, power equipment, accessories & merchandise
• Free loan program for lawn and garden equipment (Victorian Associates)
• Flexible Work Arrangements
• Paid Parental Leave
• Exciting Engagement Activities - Associates Day, end of year activities & divisional offsites
• Employee Assistance Program for associates & immediate family members
• Wellbeing support - Wellbeing Day, Trained Mental Health First Aiders
• Cultural Flex Days - substitute two public holidays
• Access to professional development courses
• Onsite Gym (Head Office)
• Free parking

Why join Honda Australia?

At Honda, Respect for the Individual is the fundamental belief in the uniqueness of all human beings. We strive to nurture and promote each other's capacity to think, reason and create. At Honda, we understand that each individual has something to contribute to our success.

Honda is an Equal Opportunity Employer. We support our Employees in an open, inclusive environment and give each individual the opportunity to realise their dreams. When you join Honda, you'll be part of a passionate, diverse group who truly enjoy what we do That's the Honda way.

Experience The Power of Dreams for yourself

Applicants must satisfactorily complete a National Criminal Records check to undertake this role.

If you are interested in the position and feel your skills match the criteria for the role, we would like to hear from you.