Principal Brand Designer

About us

splose is the AI-powered practice management platform transforming Allied Health. Trusted by over 20,000 Allied Health professionals across Australia, New Zealand, and the UK, splose is purpose-built to free clinicians from admin and let them focus on what matters most - helping people, and we're only just getting started. Backed by leading VC fund EVP and fuelled by a $5M Series A, we're scaling fast- investing deeply in our product, our people, and our global growth.

About the role

We are seeking a Principal Brand Designer to lead the evolution and stewardship of the splose brand across all touchpoints. You will be the creative driver behind our brand, responsible for designing scalable, accessible, and visually compelling experiences that elevate our presence across product, marketing, and campaigns. You will work closely with a wider marketing and product team to execute on brand vision. This is a senior, hands-on role with significant influence on the company's strategic brand direction.

Key Responsibilities:

Brand System & Stewardship

• Evolve and maintain the splose brand identity (logo, typography, colour, illustration, iconography, motion).
• Own and update brand guidelines; create component libraries and templates in Figma for scalable use.
• Champion accessibility and inclusivity, designing to WCAG principles.

Digital & Web

• Lead website design in Figma—crafting layouts, content experiences, and visual styles.
• Partner with developers to deliver responsive, high-performance pages in Webflow, Craft CMS, or code.
• Collaborate with Product Designers to design UI mockups, component patterns, landing pages, and act as the SME for
  brand
  design.
• Create motion graphics and short-form video for social, product storytelling, and campaigns.

Marketing Campaigns & Content

• Contribute to campaign concept development while leading the creation of creative assets across paid, social, email, events, and partnerships.
• Design performance-minded ad variants and run structured creative tests.
• Produce high-impact assets: ebooks, guides, decks, case studies, event collateral, and sales enablement tools.
• Support product launches and AI content initiatives with compelling visuals.

Collaboration & Process

• Work with Growth on briefs, value propositions, and creative angles informed by data and customer insights.
• Partner with Product Marketing to visualise narratives, launches, and positioning.
• Collaborate with web developers and digital marketing specialists to ensure seamless execution of designs across all platforms and channels.

Governance & Quality

• As the creative genius behind splose brand design, ensure all design outputs are on-brand, on-brief, and accessible.
• Maintain an organised asset library and naming conventions across Figma, Drive, and the CMS.

What you'll bring:

• 8+ years experience in brand design, visual identity, and multi-channel execution; SaaS experience preferred.
• Proven ability to own brand design independently across digital, web, and marketing channels.
• Strong portfolio showcasing brand systems, campaigns, web design, and motion work.
• Expertise in Figma, Adobe Creative Suite, Webflow, Craft CMS, or equivalent.
• Knowledge of WCAG accessibility standards and inclusive design practices.
• Excellent collaboration and communication skills, able to work across teams without direct reports.
• Self-driven, organised, and able to manage multiple projects simultaneously.

Location

While we're proudly based in Adelaide, we're a flexible, multi-city team and
welcome candidates from Adelaide, Sydney or Melbourne
to join us wherever you do your best work Our teams in Adelaide and Sydney work in a hybrid environment, while our Melbourne team is fully remote for now.

How to apply

Interested candidates should apply via LinkedIn only. Please click the 'Apply' button, complete the prescreening questions, and attach your most up-to-date CV. If you send your application via email or direct message to any of our team, we may miss it, so please follow this process to ensure we receive your application.

Next Steps

Qualified candidates will be contacted for an initial screening call, followed by a panel interview.

Equal Opportunity Employer

splose is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you need support and adjustments in participating in this process, please let us know

Recruiters: Thank you for your interest, but we are not accepting agency submissions for this role.