Product Marketing Coordinator

Company description:

At Taronga Zoo in Sydney and Taronga Western Plains Zoo in Dubbo, we lead conservation efforts in the field and participate in regional and global conservation breeding programs to establish insurance populations for species threatened in the wild. We also operate two wildlife hospitals that treat and rehabilitate injured native wildlife, as well as providing best practice health care for the animals at our Zoos.

Taronga has a deep commitment to conservation science. In Australia and internationally, we work with universities, governments and conservation partners to respond to challenges impacting wildlife and people. We also have a proud tradition of delivering conservation education programs that increase knowledge and awareness and inspire students to become global leaders in conservation. Taronga receives support from the NSW Government and the Taronga Foundation. Established in 2000, the Taronga Foundation raises funds for conservation, education programs and wildlife in our care.

Job description:

• Located at Sydney's Iconic Taronga Zoo
• Full-time Ongoing position
• TCSA Salaried Employees Award, Clerk Grade 5/6, annual package starting from $113,271 (includes base salary $99,938 + plus superannuation & leave loading)

Taronga Zoo Sydney is looking for an experienced and motivated Product Marketing Coordinator to join our Marketing, Comms and Fundraising team

About the Role…

As the Product Marketing Coordinator, you will play a key role in delivering creative and impactful marketing initiatives across Taranga's diverse product portfolio. You will be responsible for developing and implementing marketing campaigns and promotional activities to support Education programs, while also maintaining multi-channel campaigns and assets that drive General Admission across both Zoos.

Key Accountabilities…

Taronga Education Portfolio

• Lead, develop and execute annual marketing plans to grow school excursion visitation across both Taronga Zoo Sydney and Taronga Western Plains Zoo and deliver Education revenue.
• Lead, develop and implement marketing strategies to generate leads and drive enrolments for Taronga's tertiary education programs, including Certificate courses, short courses and professional training offerings.
• Provide tactical marketing support to the Education team to promote the broader education product portfolio, education events and teacher membership program.
• Create engaging content, collateral and communications journeys that guide prospective students and educator audiences through the awareness, consideration and enrolment or visitation funnel.
• Identify and leverage opportunities for cross-promotion, strategic content partnerships and stakeholder engagement with schools, teachers, parents and education providers to build awareness and preference for Taronga's education offerings.
• Monitor campaign performance and ensure timely and thorough post-campaign analysis, working in partnership with internal teams to optimise future marketing activity.
• Conduct regular research to understand market trends, competitive activity and audience insights
• Manage all relevant advertising and promotional Education budgets to ensure activities align with approved funds.
• Manage and evolve the Teacher Membership program

Marketing Assets and Content Creation

• Develop and maintain compelling, full-funnel, multi-channel marketing assets to support General Admission Marketing plan and financial targets across both Taronga Zoo Sydney and Taronga Western Plains Zoo - including paid media, owned assets (emails, newsletters, website, local promotional marketing)
• Advise and support product managers on marketing asset best practice - fit for funnel;, channel and audience.
• Manage major content shoots across the portfolio of Taronga products

About You…

We are looking for candidates that have:

• Previous experience in developing and implementing multi-channel campaigns across a variety of digital mediums - right message, right channel, right audience.
• Experience in developing and executing targeted customer journeys to acquire leads and convert into sales
• Strong attention to detail and excellent communication skills.
• Content creation and copywriting experience is favourable
• Understanding of CRM and digital platforms to deliver seamless customer journeys
• Obtain and maintain a current volunteer NSW Working with Children Check at own expense.

Benefits…

Our employees enjoy generous employment conditions including some of the following:

• Flexible Hybrid work model - Taronga supports a blend of in-office, remote, and on-the-go workers
• Complimentary family and friends passes across both Taronga's Sydney & Dubbo Zoo's
• Free onsite car parking, outside of peak periods
• A wide range of discounts on our award-winning accommodation across both sites
• Discounted food and beverage purchases across the sites
• Discounted Fitness Passport
• We're a social team - there's always lots going on around the zoo that we get involved with
• • more

We Value Diversity…

Taronga is an equal opportunity employer, where we recognise the diversity of our workforce and community - be it on the basis of gender, age, culture, religion, language or personal circumstances.

Taronga is also committed to building on the perspectives, experience, knowledge and skills that this diversity brings to our organisation.

About Applying…

Please submit your resume and a cover letter of one page. You are also required to complete the two target questions as part of your application.

1. Please provide an example where you used date and/or insights to solve a marketing problem. What was the problem or opportunity, what was the data and how was it used to deliver results.
2. Please share an example of a marketing campaign that wasn't performing and how you optimized or changed the campaign to deliver successful results.

Applications Close:11:59pm Thursday 9 October 2025

We offer:

When you join our team, you'll be part of something bigger than yourself, something that gives you a purpose and inspires you daily. Both personally and professionally - you'll never stop growing at Taronga.