Senior Manager, Client Marketing Solutions

Job Description

Our client's success is our success. And you make it happen

Ever tapped your phone to buy a morning coffee, or made a purchase from your favourite online store? Chances are, we've made it happen.

At Cuscal, we've been at the forefront of payments innovation for almost 60 years, enabling seamless, secure solutions that millions of Australians rely on every day. From launching Australia's first ATM to being the first certified Australian fast payments Payer and Initiator in 2022, we've always pushed boundaries — and we're not stopping now.

We are a listed public company (ASX:CCL) and one of five licensed banks in Australia with full direct connectivity and production capability across all domestic payment systems. Whilst the major banks leverage this capability for their consumer and business clients, our B2B model focuses on enabling other banks, fintech's and corporates to deliver innovative and competitive payment and digital solutions to their clients and customers.

We are looking for a Senior Manager, Client Marketing Solutions to join our Brand & Marketing Team.

The Senior Manager, Client Marketing Solutions is responsible for leading the Technological uplift and strategic planning, execution, and optimisation of multi-channel client communication campaigns that drive customer engagement, growth and compliance. This role ensures technical excellence, high-quality delivery, operational excellence, and alignment with business objectives.

The responsibilities of the role sit across three key areas:

1) Strategic CRM Technology Uplift Leadership

• Lead the Microsoft Dynamics CRM redesign program across Cuscal, acting as the business owner for all users. Oversee CRM architecture including data flows, processes, fields, and functionality, ensuring alignment with business needs, in partnership with IT.
• Maintain best-in-class use of Microsoft Dynamics tools and capabilities, driving automation and efficiency in email send processes. Leverage AI enabled improvements in efficiency and quality
• Create sustainable, compliant, and risk-managed CRM operations, ensuring regulatory alignment and data governance.

2) Strategic Client Communications Approach Change Management

• Design and implement a best practice strategic client communications hub and prompt approach, including associated tools and processes. Develop and execute a project plan for the new communications approach, securing stakeholder buy-in and approval.
• Set up and run programmatic communications, ensuring consistency, risk management, compliance, performance and relevance across all client touchpoints.
• Lead the comms manager and external agencies/freelancers to create expert content in close alignment with product teams, ensuring technical accuracy and excellent, on brand execution standards to uplift the process and quality of client communications.

3) Client Communications Performance & Insights

• Create, manage and publish a client communications calendar, ensuring timely and coordinated delivery across channels.
• Develop and maintain metrics and performance tracking for client communications, reporting on engagement and impact, shared with stakeholders and set and achieve stretching improvement targets.
• Ensure exceptional quality and standards across all communications, maintaining brand voice and regulatory compliance.
• Manage internal teams and external agencies/contractors to ensure smooth, reliable performance and delivery to an exceptional standard.

About You:

You're a strategic thinker with proven experience leading CRM transformation and client communications uplift initiatives. You bring a strong mix of technical understanding, stakeholder engagement, and operational rigour to drive change and deliver measurable impact.

• Bachelor's degree in marketing, business or other relevant tertiary qualification
• Deep expertise in CRM architecture i.e. data flows, field design, process mapping, and automation.
• Proven experience delivering programmatic communications and content in partnership with technology or product teams.
• Exceptional written and verbal communicator with a sharp eye for tone, clarity, and brand consistency.
• Experienced in leading high-performing teams in dynamic, fast-paced environments.
• Experience leading cross-functional CRM transformation programs, ideally with Microsoft Dynamics, across multiple business units.
• Strong understanding of data governance, compliance, and risk in regulated sectors like financial services.

Why Cuscal?

We are in the rapidly evolving world of payments, and we are committed to providing a diverse and inclusive workplace where the very best talent in Australia chooses to work. We support our colleagues with flexible work arrangements through our hybrid model whilst also offering a wide range of educational, financial, lifestyle, health & wellbeing benefits.

Next Step

If you're excited to join a company that's shaping the future of how Australia moves money, we'd love to hear from you. Apply now and let's explore who you are, what drives you and how you can contribute to our vision for the future.

Cuscal is an equal opportunity employer committed to an equitable, diverse, and socially inclusive work environment and a positive, barrier-free recruitment process.

We welcome applicants from an Aboriginal and Torres Strait Islander heritage, people living with a disability, LGBTQIA+ and people from culturally diverse backgrounds to explore career opportunities with Cuscal.

Note: Cuscal does not accept unsolicited resumes from recruitment agencies or search firms.