Head of Marketing ANZ

Colleagues at Gentrack are one big team, working together to drive efficiency in two of the planet's most precious resources, energy, and water. We are passionate people who want to drive change through technology and believe in making a difference. Our values drive decisions and how we interact and communicate with customers, partners, shareholders, and each other. Our core values are:

• Respect for the planet
• Respect for our customers and
• Respect for each other

Gentrackers are a group of smart thinkers and dedicated doers.  We are a diverse team who love our work and the people we work with and who collaborate and inspire each other to deliver creative solutions that make our customers successful. We are a team that shares knowledge, asks questions, raises the bar, and are expert advisers. At Gentrack we care about doing honest business that is good for not just customers but families, communities, and ultimately the planet. Gentrackers continuously look for a better way and drive quality into everything they do.

This is a truly exciting time to join Gentrack with a clear growth strategy and a world class leadership team working to fulfil Gentrack's global aspirations by having the most talented people, an inspiring culture, and a technology first, people centric business.

The Opportunity

We are currently looking for a Head of Marketing ANZ for our Melbourne office reporting to the Regional Marketing Director APAC:

Gentrack is a global leader in providing essential software solutions to utilities with the goal of bringing utilities into a sustainable era. In Asia, we're growing rapidly and are looking for a dynamic and experienced Head of Marketing ANZ to join our team.

This is a regional role supporting ANZ, perfect for a results-oriented individuals with a passion for B2B marketing in the software industry, ready to make a significant impact across the region.

The Specifics 

 As our Head of Marketing ANZ, you'll be instrumental in supporting the go-to-market strategy to build lead generation, customer retention and build brand awareness in ANZ.

This is a senior role including strategy and execution: you will be part of the leadership team of the region but also responsible with the full hands-on execution.

Regional Marketing Leadership:

• Develop and execute the ANZ & Pacific Islands regional marketing strategy aligned with Gentrack's global goals and local sales objectives.
• Act as the primary marketing partner for the ANZ regional leadership and sales teams.
• Build brand visibility and credibility within the energy and water industries
• Organise hospitality events to create strong relationships between Gentrack and existing customers or prospects
• Support Gentrack's investors events, media and communication needs
• Ensure close alignment with sales, product, and global marketing teams to align strategies and ensure integrated campaign execution

Campaigns & Demand Generation:

• Plan and deliver integrated campaigns across digital, social, trade shows, and traditional channels to build awareness and generate qualified leads
• Deliver targeted account-based marketing (ABM) programs to support sales, pre-sales in converting strategic opportunities
• Write press releases, LinkedIn posts, blog articles, and case studies relevant to the ANZ region
• Develop and execute targeted account-based marketing (ABM) programs to support Sales and Pre-Sales teams in converting strategic opportunities
• Leverage marketing automation tools (e.g., HubSpot) and CRM systems to manage lead nurturing and measure campaign performance and ROI

Market & Competitive Intelligence:

• Monitor regulatory changes, industry developments, and competitor activities in energy and water markets
• Translate insights into actionable marketing initiatives and thought-leadership content
• Provide regular updates to global and regional teams on emerging trends and opportunities

Digital Marketing & Analytics:

• Lead performance marketing initiatives to drive awareness and pipeline growth
• Collaborate with Digital Marketing to measure campaign effectiveness and continuously improve performance of regional campaigns

Events & Trade Shows:

• Lead the strategy, planning, and execution of regional trade shows, conferences, partner events and webinars
• Manage agencies and vendor relationships, booth design, logistics, and post-event lead follow-up
• Ensure Gentrack's presence at events reflects brand excellence and thought leadership
• Identify and coordinate speaking opportunities to enhance visibility and credibility

Additional Tasks:

• This role entails both domestic and international travel
• This role involves evening calls to accommodate Europe times (once to a few times a week)
• In addition to this you are required to carry out any other duties as reasonably requested by your manager
• Support occasional internal events and communications

What we are looking for:

• 6-10+ years' experience in a B2B marketing in a tech/software environment
• Go-to-market planning capabilities including demand generation and experience in hands-on execution
• Analytical and structured to analyse data to ensure that programs support business goals
• Ability to execute quickly in an extremely fast paced, high growth environment
• Excellent interpersonal and communication skills; ability to influence others without formal authority
• Highly organised and detail oriented
• Decision maker with strong planning and organisational skills, ability to manage multiple priorities and tasks
• Creative thinker who can see "the big picture" and unite new and exciting ideas with practical executions
• Experience working in a start-up environment or smaller company with a big vision
• Understanding of the utilities industry (energy/water)
• Working in a scale-up and fast growth environment
• Hubspot experience to run campaigns
• Familiarity with design tools like Canva or basic video editing software is a plus
• A positive, high-energy, and can-do attitude is essential, as you'll be managing diverse tasks in a fast-paced environment
• Exceptional communication and writing skills with the ability to articulate complex concepts clearly and concisely
• Willingness to travel occasionally (generally less than 10%) to support key events across the region
• Willingness to take evening calls with necessary

What we offer in return:

• Personal growth – in leadership, commercial acumen and technical excellence
• To be part of a global, winning high growth organization – with a career path to match
• A vibrant, culture full of people passionate about transformation and making a difference -with a one team, collaborative ethos
• A competitive reward package that truly awards our top talent
• A chance to make a true impact on society and the planet

Gentrack want to work with the best people, no matter their background. So, if you are passionate about learning new things and keen to join the mission, you will fit right in.

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