Digital PR Specialist

2 weeks ago

Eveleigh, New South Wales, Australia StudioHawk Full time $60,000 - $80,000 per year
About StudioHawk

Our Values

Create WOW

Continuous Growth and Learning

Humble Hawks, Take Accountability

We've Got Each Other's Backs

Perks Of Joining The Hawk's Nest

Your Role

Key Responsibilities

Include but not limited to;
  • Develop and execute Digital PR strategies and campaigns to enhance brand visibility and reputation for clients.
  • Act as the main point of contact for clients regarding PR activities, ensuring consistent and clear communication.
  • Run ideation sessions to discover the most interesting, and likely to be successful ideas and headlines to pitch to journalists.
  • Create and distribute engaging press releases to journalists to secure high quality links for clients.
  • Build and maintain relationships with journalists, bloggers, influencers, and other media contacts.
  • Monitor media coverage and track the performance of Digital PR campaigns using analytics tools.
  • Collaborate with SEO teams to ensure cohesive communication strategies.
  • Stay updated on industry trends and best practices in Digital PR.
  • Generate and present reports on Digital PR activities, metrics, and outcomes to stakeholders.
  • The Ideal Candidate:
  • 1-2 years experience in Digital PR at an agency - or a related role.
  • An understanding of SEO & Social Media, and how it relates to Digital PR.
  • A strong understanding of the Australian and international media landscape.
  • Strong writing and content creation skills, with a keen eye for detail.
  • Excellent interpersonal and communication skills, leveraging this to build strong media relationships.
  • Proficiency in using social media platforms and tools.
  • Experience with media pitching, media monitoring and analytics tools.
  • Creative thinking and problem-solving abilities.
  • Ability to work collaboratively in a fast-paced environment.
  • Strong organisational and project management skills.

Ready to Soar with the Hawks?

Be sure to include your favourite hobby in your cover letter so we know you've read this

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