Marketing Executive

2 weeks ago


Sydney, New South Wales, Australia W Hotels Full time $80,000 - $120,000 per year
  • Represent the brand in all marketing activities in W Hotels and Marriott International's core values and corporate strategies;
  • Be an early adopter and champion for innovation, as the W brand has been since its inception, to deliver PR coverage, online marketing, channel engagement and enhanced guest experience;
  • Work with the PR agency, supporting daily PR requests; coordinate guest stays and B&F experiences, as well as press trips;
  • Proofread all media releases issued by the appointed PR agency;
  • Develop and foster working relationships with agencies, media, tourism bureaus and key influencers;
  • Meet & greet all journalists/influencers who are experiencing the hotel (this will involve time outside of normal business working hours and media familiarisation weekends);
  • Manage all social media channels on a daily basis, including community management, and ensure social media communication is effectively targeting the demographics of the W profiled hotel guest;
  • Lead and manage all hotel photography and video shoots for the Hotel in line with W brand photography guidelines;
  • Schedule and manage W Happenings in line with the annual marketing plan and expectations of the W brand team;
  • Implement and manage pay-per-click Google campaigns, SEO and other digital strategies for the Hotel website;
  • To be the custodian of brand standards for all marketing communications in the Hotel to ensure LRA goals are achieved;
  • Collateral production to promote the hotel, its venues and special events or offers;
  • Manage procurement of marketing materials and activities with suppliers, monitoring the budget breakdown to ensure alignment with the plan;
  • Manage the online marketing function, including updating of W Sydney's websites and online reputation platforms;
  • Assist the B&F Leader in co-ordinating the B&F marketing calendar and activities for the year to ultimately exceed budgeted B&F revenue and position the Hotel's outlets as 'The Place to Be and Be Seen' in Australia;
  • Attend all relevant meetings, ensuring active participation, timely follow-up on action items and proactive dissemination of relevant communication points back to the department;
  • Establish and maintain strong working relationships with partners, suppliers, and vendors;
  • Prepare marketing activity reports and metrics for program success.
BENEFITS
  • Discounts on hotel rooms including all properties within the Marriott International group, for you and your family & friends
  • The best hotel training opportunities produced independently by W Sydney and internationally recognised training programs by Marriott International
  • Discounts on food & beverage across all our hotels
  • Recognition programs to keep you motivated
  • Wellbeing & mindfulness programs to ensure you stay healthy
  • Employee Assistance Program
  • 'Great Places to Work' certified

W Hotels


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