Graphic Design

3 days ago

Brisbane, Queensland, Australia LB Creative Pty Ltd Full time $90,000 - $120,000 per year

Purpose

Assist with the creation and execution of design assets across Charcoal's marketing, website, and campaigns. This role requires an elevated aesthetic sensibility aligned with Charcoal's values, combined with a commercial mindset to translate design into measurable growth.

Key Responsibilities

  • Design Execution

    Create campaign assets for web, email, paid media, socials, and print

    Deliver web graphics, banners, and promotional material optimised for conversion

    Edit and retouch campaign and e-commerce photography to align with Charcoal's visual standards
  • Brand & Aesthetic Alignment

    Maintain strict alignment to Charcoal's brand values, tone, and visual principles

    Develop templates and design systems that scale while preserving aesthetic integrity

    Uphold consistency across all touch points - digital, physical, and experiential
  • Commercial Creativity

    Translate design choices into measurable outcomes (click-through, conversion, engagement)

    Collaborate with CRM, PR, Paid Media, and Social to design creative that drives sales

    Use testing (A/B, variant creative) to link design performance with ROI
  • Collaboration & Workflow

    Partner with creative and marketing leads to concept and execute campaign assets

    Manage deadlines across multiple markets (AU, US) and ensure fast turnaround

    Maintain a library of design assets for efficient global rollout

What Success Looks Like

  • Campaign assets elevate the brand and meet commercial goals
  • Website visuals improve conversion and engagement rates
  • Design execution is consistent, timely, and scalable across AU and US markets
  • Photo editing and retouching enhance Charcoal's premium aesthetic

Requirements

  • 3+ years graphic design experience, preferably in fashion/e-commerce
  • Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Strong photo editing and retouching skills
  • Portfolio that demonstrates elevated, sophisticated design with commercial focus
  • Understanding of how design impacts customer behaviour and sales performance
  • Ability to balance speed with refinement in a fast-paced environment

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