Planning Director

Company Description
Publicis Groupe is a world leader in marketing communication and digital business transformation driven through the alchemy of data, creativity, media, and technology. Our connected platform of companies and capabilities is more than an operational framework — it's a cultural model we've built to unite our people in a collaborative way of thinking and working.

Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across 100 countries globally. In Australia, our powerhouse of marketing capabilities stretches across creative agencies Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, and media agencies Starcom, Zenith, Performics, Spark Foundry, Digitas, Epsilon, Arc, Prodigious, PMX, and PR Herd MSL. We also have Publicis Sapient driving digital business transformation for our clients.

PMX (Publicis Media Exchange) is the central investment practice for Publicis Media. We're responsible for the smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence.

We Are a Dedicated, Passionate, And Expanding Team Focused On Delivering Growth By Educating And Driving The Adoption Of Publicis Groupe Solutions Including

• Precision: Delivering holistic programmatic value to clients and acting as the guardian of programmatic solutions. These are dedicated to the advancement and increased adoption of technology and data to drive client effectiveness and media efficiency.
• APEX: An innovative and disruptive investment solution designed to create unique opportunities that deliver tangible business benefits.
• Partnerships: Developed both regionally and locally with selected key vendors to provide unique, innovative, and ultimately functional benefits for our clients. We structure our partnerships to promote true collaboration and best-in-class work across our agencies.

Overview
The transformation you will experience:
As the PMX Planning Director, you will be focused on the PMX Lift product suite assisting PMX Lift clients across Publicis Media agencies (Zenith, Starcom, Spark, Atomic) with comprehensive "converged" traditional and digital solutions for video, audio and OOH. A combination of PMX proprietary tools and data, industry software, primary and secondary research will be utilised to formulate specific responses and more general advice. The planning team assist media intelligence in the development and validation of proprietary tools and meaningful data sources. Recruiting clients for proprietary research studies is part of the role, to deliver client value and enhance organisational learning.

You will also be expected to work closely with internal stakeholders, media publishers and tech partners to assess market factors and continue to develop best in class solutions. This role requires a strategic thinker with a knack for solution-finding and a passion for enhancing customer experiences.

As a PMX Lift Planning Director, you will be accountable for ensuring all client and agency queries are addressed promptly and effectively. Your role will involve collaborating closely with technology partners to improve and streamline processes, ensuring our campaign delivery is on track but also exceeds client expectations.

In addition, you will assist the Head of Video & Head of Audio and OOH and the PMX Commercial team in recognising and targeting potential new business opportunities, whether it involves attracting new clients or retaining existing ones who might be hesitant about the solution.

Your aptitude to foster agency relationships and maintain their confidence in our products will be crucial to the role. This position offers a unique blend of media strategy and planning skills, account management and agency and client engagement, making it an exciting opportunity for those looking to make a significant impact.

Your Scope Will Include

• Agency and Client Management: Serve as the primary point of contact for agency and client inquiries related to PMX Lift, ensuring timely and effective planning advice and market insights to improve agency recommendations. You will be accountable for producing a range of media advice and agency training within the broader product offering. Work with our partners to assess emerging tech, data and media solutions.
• Business Development Support: Assist the Head of Video and Head of Audio and OOH in identifying potential new business opportunities and targeting existing clients who have not opted in. Work to safeguard existing client relationships and address concerns about the PMX Lift solution.
• Partner with Media Intelligence: Collaborate with research partners, agencies and the media intelligence team to uncover insights that deliver greater business results from finest practice media activation and investment in video.
• Product Development: Collect and analyse feedback from users and stakeholders to identify opportunities for product improvement and iteration, enhancing the overall user experience.

What type of person will be successful in this role:

• Established advertising/agency/tech background
• Have high attention to detail, possess an aptitude to multi-task and work well under pressure, be a critical and strategic thinker and be self-motivated/proactive.
• Track record of successful stakeholder management
• Experience in cross platform media planning.
• Sound knowledge of ad-tech: DSP's, SSP's, DMP, Verification technology, Adserving, RTB etc.
• Highly methodical with an ability to develop compelling client solutions assisted by data and tech
• Liaised with clients and internal stakeholders
• Ability to work in a very fast-paced and dynamic environment
• Quality driven - you have a strong eye for the aesthetic, and you set yourself and others (your team, vendors, advertisers, etc) the highest professional bar in all scenarios

Additional Information
Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge:
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via ; your personal information will be kept confidential.