Marketing Executive, Content

Together, we can do great things

We shape leading experiences across office, retail, logistics and student accommodation.

We're one of Australia's largest property groups, managing $35 billion worth of assets across the country.

Our sustainable returns from investments come from focusing on what matters most to customers — a great experience and doing good. Every day, our people are driving positive impact for people, place and planet. They're inquisitive, pioneering industry firsts and pushing new ideas to deliver exceptional outcomes.

This passion and expertise creates an employee experience that puts wellbeing, flexibility and opportunity first.

Come join us.

The role

As the Marketing Executive, Content and Customer Experience, you will be joining a dynamic team committed to creating exceptional customer experiences and delivering high-quality outcomes across the GPT Office portfolio. In this role, you'll shape and elevate the GPT brand story through strategic, customer-centric marketing and digital storytelling.

You will lead the development and execution of innovative content strategies that bring the GPT experience to life across digital platforms—crafting engaging narratives, multimedia campaigns, and data-driven content that resonate with workplace customers. Through compelling storytelling and thoughtful digital engagement, you'll strengthen customer connections, drive satisfaction and loyalty, and expand GPT's impact and visibility across the digital landscape.

What you will be doing

The principal tasks of the role include, but are not limited to:

• Bringing the GPT Office brand to life through impactful digital storytelling, blending authentic narratives, strong visuals, and customer insights to drive meaningful engagement.
• Maintaining a centralised activation calendar and database of events, initiatives, and customer touchpoints, ensuring smooth and coordinated delivery across the portfolio.
• Tracking and analyse content performance and customer behaviour data to inform continuous improvement.
• Gathering tenant feedback from activations and prepare quarterly summaries for senior leadership highlighting key outcomes and recommendations.
• Collaborating with content, digital marketing, and external partners to develop compelling narratives, creative briefs, and tailored marketing assets that elevate customer stories and leasing wins.

What makes you stand out

With tertiary qualifications in marketing, business, or communications and at least 2 years of hands-on experience, you bring a strong mix of technical capability, creative thinking, and executional excellence. You have solid experience in digital marketing, including working with Google Ads, LinkedIn Ads, Google Analytics, email marketing platforms, and CMS tools such as Kentico, supported by strong proficiency in the Microsoft Office Suite. Your visual design skills and commitment to brand consistency are strengthened by your proficiency in Adobe Creative Suite and Canva, along with your ability to storyboard, film, and edit both short-form and long-form video content.

Highly organised and detail-driven, you manage multiple projects with ease while maintaining a high standard of quality. You thrive on creative problem-solving and bring a genuine passion for elevating customer experiences. With strong communication, writing, and editing abilities—and the flexibility to work both autonomously and collaboratively—you contribute effectively in fast-paced, dynamic environments.

What makes us stand out

We value our people

• Enjoy flexible working arrangements and generous leave options.
• Experience market-leading parental leave benefits including 22 weeks paid leave for either carer and childcare allowance once you return to work.
• Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
• Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs.
• Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.

We know the power of a great experience

• Ranked 5th in the 2024 Gender Equality Global Report released by Equileap.
• Achieved number 2 real estate company in S&P Global Sustainability Assessment.
• Earned a gold ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.
• Awarded our fifth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in
• Accredited Family Inclusive Workplace.
• Committed to our second Stretch Reconciliation Action Plan (RAP).

Everyone counts

GPT offers an inclusive workplace culture and embraces people with diverse perspectives, skills and backgrounds. We welcome applications from First Nations candidates, members of the LGBTQIA+ community, people living with disability and people of diverse ages, cultures and backgrounds.

Let's get started

If this role sounds like you, we want to hear from you. Go for it

Click on "Apply" to submit your application and Olivia from the Talent Acquisition Team will be in touch.