Campaign Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia Dext Full time $90,000 - $120,000 per year
Job Description:
  • Own the APAC campaign strategy for new business acquisition.
  • Plan and execute multi-channel campaigns aligned to regional goals. Including but not limited to email, webinars, digital ads and nurture programs.
  • Manage the end-to-end process for digital events including scheduling and execution, copywriting, asset creation/briefing, development of pre and post event campaigns to drive MQL's and conversion.
  • Collaborate closely with the global campaign team, data team, and local sales to ensure effective lead capture and conversion.
  • Monitor campaign performance: track and report lead generation from activity, ensuring timely handover to sales, and support follow-ups in line with internal SLAs. Report on MQLs, funnel metrics and conversion rates Drive continuous campaign optimisation based on results.
  • Design and regionalise nurture campaigns based on prospect behaviour.
  • Work alongside the Senior Marketing Manager to work closely with the global team to develop briefs, messaging, and coordinate cross-team execution.
  • Create and deploy expansion campaigns across a portfolio of existing Dext partners to drive qualified opportunities for the Account Management team.
  • Design upsell and awareness campaigns to encourage self-service via the Partner Portal or surface leads for direct Account Manager follow-up.
  • Collaborate with the global marketing team to localize and distribute assets for new product releases or global initiatives.
  • Support community engagement efforts, including Advocate programs and partner referrals, to increase brand awareness and loyalty.
  • Manage campaign costs in line with the set budget, including raising POs, forecasting spend and results, coordinating invoice submission and payment, and reporting on campaign budget performance.
Requirements:
  • Candidate should have a minimum of 4 years' experience in a marketing demand generation role, focusing on campaign and marketing communications
  • Strong digital campaign management experience using marketing automation software and CRM systems. (HubSpot & Salesforce knowledge preferable)
  • Strong social media presence and understanding
  • Proven ability across multiple marketing channels, targeting, messaging, creative and optimisation
  • Copywriting experience
  • Strong analytical skills with experience in campaign performance and optimisation
  • Strong project management skills, including planning, prioritisation of workflow and high attention to detail
  • Excellent communication skills, both verbal and written.
  • Excellent Community relationship management, both digitally and face to face
  • Ability to influence in the Accounting & Bookkeeping community
  • Resilient attitude and adaptable to change
  • A strong collaborator, able to build effective relationships and influence across Product, Customer Success and Marketing
Benefits:
  • Inclusive and friendly culture
  • Competitive salary Superannuation
  • An additional 3 days of annual leave, per year
  • Paid Birthday Day Off
  • Flexible working (Hybrid) with CBD office
  • Health & Wellbeing Allowance
  • Private Health Insurance Contribution
  • Access to L&D training platforms i.e. LinkedIn Learning
  • Regular social team events

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