Head of Ecommerce

2 weeks ago


Melbourne, Victoria, Australia 7-Eleven Full time

The Role

As Head of Ecommerce at 7‑Eleven Australia, you will lead the strategy, growth, and optimisation of E-commerce offer within the 7-Eleven Digital ecosystem. Responsibility covers both owned digital platforms and our partner marketplaces (Uber Eats and DoorDash). Leading our e-commerce channels, leading the digital growth strategy for a world class ecommerce experience and digital ecosystem for customers.

You will be responsible for shaping the vision, driving innovation, and ensuring seamless integration of ecommerce initiatives across all touchpoints. This is a high-impact leadership role requiring strategic thinking, commercial acumen, and a passion for digital transformation.

A key opportunity to deliver real and immediate results, embed the capabilities and technology to deliver our future vision, a world leading digital convenience offer for an iconic brand, and lead high performing teams and future capabilities needed organisationally to deliver these ambitions.

Key Responsibilities

  • Strategic Leadership: Define and execute the ecommerce strategy to deliver sustainable growth across owned channels and third-party marketplaces.
  • Performance Optimisation: Drive continuous improvement in conversion, customer journey, and operational efficiency through data-driven insights and experimentation.
  • Channel Management: Oversee trading plans, merchandising, pricing, and promotional strategies to maximise reach and profitability.
  • Digital Transformation: Bring strategic, value driven, enterprise wide thinking and culture and collaboration across functional teams to enable and embed capabilities and tools to drive the digital strategy and vision
  • Customer Experience: Champion personalisation, loyalty integration, and frictionless ordering to enhance satisfaction and retention.
  • Analytics & Reporting: Monitor KPIs such as traffic, conversion, AOV, and ROI; provide actionable insights to inform decision-making.
  • Budget Ownership: Manage significant budgets effectively, optimising spend for maximum impact.
  • Compliance & Brand Integrity: Ensure all ecommerce activity adheres to legal, ethical, and brand standards.

About You

  • Extensive experience in ecommerce leadership within retail, FMCG, or convenience sectors.
  • Proven success in scaling multichannel ecommerce platforms and marketplace partnerships.
  • Strong commercial and analytical mindset with expertise in CRO and omnichannel performance metrics.
  • Exceptional stakeholder management and communication skills.
  • Ability to lead high-performing teams and foster a culture of innovation.
  • Deep understanding of customer behaviour and emerging digital trends.

Why Join Us?

  • Dynamic Environment: Be part of a fast-paced, high-growth channel shaping the future of convenience retail.
  • Hybrid Flexibility: Enjoy the perfect balance of remote work and in-office collaboration.
  • Career Development: Access unlimited LinkedIn Learning and leadership development programs.
  • Inclusive Culture: Join a team that values diversity, creativity, and collaboration.
  • Perks: Free coffee and snacks, paid volunteer days, generous parental leave, and vibrant social events.

At 7-Eleven our people are at the heart of everything we do.We are committed to creating a workplace that fosters inclusion and celebrates diversity.We strive to make every single 7-Eleven team member feel heard, valued, and respected no matter who they are or what diverse characteristics reflect their unique identity. We are proud to be a Diversity Council Australia Inclusive Employer and Bronze Accredited with the Australian Workplace Equity Index.

At 7-Eleven, we are committed to ensuring that all prospective employees have the opportunity to perform at their best throughout our recruitment process. If you require any adjustments to support an inclusive and accessible experience, please contact us for a confidential discussion at

** Please note, this email is strictly for adjustment requests related to the recruitment process. Other inquiries sent to this mailbox will not be actioned.**

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