Marketing Communications Manager

Position summary

The Marketing Communications Manager plays a key role in shaping the voice and brand visibility of SPA. You'll lead the development and delivery of creative, high-impact marketing and communications that amplify our events, showcase our advocacy work, and strengthen member engagement. From our flagship SCREEN FOREVER conference to year-round campaigns, programs and partnerships, this is a hands-on role for someone who thrives in a fast-paced environment and knows how to get results.

We're looking for a strategic storyteller and a digital native — someone who brings strong marketing campaign experience, creative flair, and a passion for connecting with audiences. You'll be confident across social media, digital platforms and marketing tools. You will be a highly motivated self-starter and have a keen interest in the screens and media industry.

Key Accountabilities

Content & Communications Strategy: Develop and deliver integrated marketing and communications strategies aligned with SPA's priorities

Media & Public Relations: Lead press and publicity efforts, including media outreach and crafting quality written press releases.

Digital & Social Media: Oversee SPA's digital ecosystem including social media, websites, and eDMs to grow audiences and foster an engaged membership community.

Brand & Collateral Management: Maintain a consistent and impactful brand presence

Event Support & Campaign Amplification: Support the planning and promotion of SPA's events (including SCREEN FOREVER), ensuring effective marketing, digital coverage, and campaign amplification.

Team & Stakeholder Management: Manage a direct report and collaborate with external and internal stakeholders to deliver high-quality outcomes.

Key Duties

• Develop and execute an annual integrated content and communications plan to support SPA's brand, advocacy, events, and membership objectives.
• Create and manage a structured content calendar that delivers across social and digital channels amplifying SPA's activities and initiatives for member engagement and acquisition
• Lead media relations, including drafting press materials, managing media enquiries, and maintaining strong relationships with key journalists and outlets.
• Ensure SPA's digital presence maintains consistent brand messaging
• Effective management of the website, social channels, and eDMs to drive engagement and growth.
• Monitoring, collating and reporting on audience reach, engagement and media impact of SPA's activities with the ability to turn data into insights and recommendations.
• Create, develop and manage SPA's corporate communications and basic graphic design and artwork, using Canva or similar.
• Coordinate with the SPA Events Producer to manage event logistics across both digital and in person formats including digital platform, AV requirements, photography, videography, contractors and liaising with guest speakers as required.

Qualifications and Experience

• 5 years experience in a marketing / comms role
• Excellent writing skills, including the ability to present information clearly and concisely in an engaging way.
• Working knowledge and enthusiasm for the Australian screen industry.
• Experience working in the arts or entertainment industry advantageous
• Excellent relationships with Australian media industry, and proven ability to build new ones
• Basic content production, design and publishing skills.
• Understanding and experience in developing, executing and optimising effective marketing campaigns and the platforms to deliver them.
• Strong project management skills with the capacity to manage a range of diverse tasks and meet deadlines with limited time and resources.
• Experience in live and digital event production and delivery
• Mature and balanced judgement with a high standard of interpersonal and diplomacy skills.