Product Manager

About us

At VicRoads the work you do has real impact. Our work connects people and communities. We keep Victorians moving safely and smoothly today and help them be ready for tomorrow.

VicRoads empowers our people to learn and grow- focusing on impact and innovation. We reflect the diversity of Victoria and foster clever thinking to keep you and the community moving.

VicRoads is progressing too. In August 2022, we started on a new chapter when the Victorian State Government partnered with Aware Super, Australian Retirement Trust, and Macquarie Asset Management to operate registration and licensing services on its behalf.

We work collaboratively with the Victorian State Government to ensure we fulfill regulatory requirements, deliver State projects and safeguard customer data. The Victorian State Government retains sole responsibility for road access, infrastructure and safety.

• Annual salary range
  : Commensurate with experience
• Employment type
  : Permanent / Ongoing
• Usual work location
  : 180 Lonsdale Street, Melbourne / Work from Home

About the opportunity

We are seeking a dynamic Product Manager to lead the development and delivery of innovative products that drive both commercial success and exceptional customer experiences within our Custom Plates department. In this role, you will collaborate with a diverse range of stakeholders, including customers, industry bodies, technology teams, legal, compliance, project management, and government representatives. You will play a key role in identifying and evaluating new product ideas by analysing customer needs, market trends, and product requirements.

You will be responsible for shaping and executing go-to-market strategies and achieving financial and product performance targets. As a critical part of cross-functional teams, you will help drive product and business planning, developing and maintaining clear product roadmaps to ensure timely and effective delivery. This is a fantastic opportunity to influence the strategic direction of products that make a real impact.

About you

You are an experienced Product Manager with a proven track record of guiding both physical and digital products through their full lifecycle - from research and development to market launch. Your ability to integrate customer insights with data-driven analysis enables you to build compelling business cases and deliver products that meet real market needs.

With a strong commercial mindset, you consistently align product strategies with financial goals, collaborating effectively across cross-functional teams including UX, technology, sales, and marketing. Your experience spans complex regulatory and transformation environments, where your understanding of privacy, data security, and risk mitigation has been critical to success.

You bring a solutions-oriented approach, balancing strategic vision with practical execution. Your background in physical product development complements your digital expertise, allowing you to deliver integrated solutions that resonate with customers and drive business value.

• Dual expertise in physical and digital product management
• Proficient in product development methodologies and roadmap execution
• Skilled in market analysis and customer segmentation
• Experienced in creating compelling business cases and value propositions
• Strong financial management and forecasting abilities
• Effective collaborator across technical, marketing, and operational teams
• Knowledgeable in privacy, data security, and fraud risk mitigation
• Excellent communicator with proven stakeholder influence skills

Our culture

Innovation powers progress, but it doesn't come without support. To attract, retain, and develop talented people, we reward initiative and ingenuity, foster collaboration, and offer dynamic career development. At VicRoads, we embrace diversity and inclusion and we're proud our workforce reflects the community we work for.

What we offer

• Salary packaging, Fitness Passport & discounts to hundreds of retailers
• Opportunities for professional and personal development
• Flexible working arrangements and family-friendly practices, including 16 weeks paid parental leave

How to apply

We encourage applications from people of all genders, backgrounds and communities. If you need any adjustments to our recruitment process or the role itself, please let us know when applying.

Please submit your application via the "Apply" button. Please note applications close Wednesday 15th October 2025.

For a copy of the Position Description please email

Unfortunately, applications cannot be accepted via this email.

VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process. Information provided to VicRoads will be treated in the strictest confidence.
Please note that due to legal requirements you must be predominantly located in Australia and for certain roles, predominantly located in Melbourne or Victoria.