Maketing Lead

Marketing Lead (In-House)

United Co. is a premium shared workspace in Melbourne. We offer flexible office spaces, coworking, virtual offices, meeting rooms and corporate venue hire to the local business community.

Employee benefits include

• Be part of a collaborative and supportive team
• Access to a world-class office environment
• Free use of the workspace gym, showers and change rooms
• On-site cafe discount
• Close to public transport

Responsibilities of the Marketing Specialist

This is a full-time role, on-site role in our Fitzroy Office. It is the Marketing Lead's duty to develop a comprehensive marketing strategy across all platforms and channels to create maximum brand awareness, increase market share, generate leads and online sales.

General

• Perform ongoing competitive research to identify new opportunities, grow brand awareness, website traffic and gain market share.
• Collaborate with the sales and marketing team to optimise ROI
• Track and analyse website traffic, PPC Campaign and Social Media Performance
• Create and maintain reporting
• A/B split testing.
• Update and maintain WordPress website, landing pages and blogs.
• Reduce the risk of fraud and security breaches
• Keep up to date with new marketing trends and industry developments, algorithm updates and changes etc.

SEO

• Audit and analyse SEO performance in order to develop and implement optimisation strategies to increase ranking in organic search engine results and drive organic traffic to our website.
• Conduct competitive research and analysis
• Perform ongoing keyword discovery, expansion and optimization for use on our website in blogs and other online marketing channels
• Develop link building strategy and built backlinks through outreach
• Write and publish high-quality, SEO optimised copy for backlinks, guest posts and blog articles
• Implement and maintain structured data, site maps and meta data
• Recommend and implement changes to website architecture, content, linking and other factors to improve SEO positions for target keywords, optimise conversion and user experience.
• Keep up to date with search engine algorithm updates.

PPC

• Set-up, launch and optimise the performance of all paid advertising campaigns across Google Search, Display, YouTube, Facebook, Instagram, LinkedIn as well as other advertising avenues.
• Develop ad-creatives as required
• Write effective, direct response ad copy that sells.
• Manage and Optimise Landing Pages

Social Media & Content

• Create and schedule beautiful, compelling original content to captivate, inform and inspire United Co's audience through blogs, advertising and on social media posts within brand guidelines.
• Grow United Co.'s social media presence and following
• Monitor and respond to reviews, comments and tags on social media.
• Monitor and analyse industry and market trends on social media
• Identify trending topics and hashtags relevant to United Co's audience.
• Collaborate with the Community manager to capture photo and video content of activities in and around our shared workspace.
• Identify opportunities for collaboration with United Co. members and other local brands
• Write, create and schedule regular newsletters

Experience

4+ years of relevant experience working across all elements of marketing.

Preference for someone who worked as part of an in-house marketing team.

Role

Full-Time, in-office Position. Monday - Friday, 8.30 am pm

Must be able to reliably commute to Fitzroy

Salary Range: 70-75k per Annum. Opportunity to earn a quarterly bonus.

Apply Now

Please submit your CV with relevant examples of your work and key achievements.

Job Type: Full-time

Pay: $70,000.00 – $75,000.00 per year

Benefits:

• Employee discount
• Gym membership

Application Question(s):

• Can you reliably commute to Fitzroy 5 days a week?

Experience:

• Marketing: 4 years (Preferred)

Work Authorisation:

• Australia (Required)

Work Location: In person