Maketing Lead

**Marketing Lead (In-House)**

United Co. is a premium shared workspace in Melbourne. We offer flexible office spaces, coworking, virtual offices, meeting rooms and corporate venue hire to the local business community.

**Employee benefits include**
- Be part of a collaborative and supportive team
- Access to a world-class office environment
- Free use of the workspace gym, showers and change rooms
- On-site cafe discount
- Close to public transport

**Responsibilities of the Marketing Specialist**

This is a full-time role, on-site role in our Fitzroy Office. It is the Marketing Lead’s duty to develop a comprehensive marketing strategy across all platforms and channels to create maximum brand awareness, increase market share, generate leads and online sales.

**General**
- Perform ongoing competitive research to identify new opportunities, grow brand awareness, website traffic and gain market share.
- Collaborate with the sales and marketing team to optimise ROI
- Track and analyse website traffic, PPC Campaign and Social Media Performance
- Create and maintain reporting
- A/B split testing.
- Update and maintain WordPress website, landing pages and blogs.
- Reduce the risk of fraud and security breaches
- Keep up to date with new marketing trends and industry developments, algorithm updates and changes etc.

**SEO**
- Audit and analyse SEO performance in order to develop and implement optimisation strategies to increase ranking in organic search engine results and drive organic traffic to our website.
- Conduct competitive research and analysis
- Perform ongoing keyword discovery, expansion and optimization for use on our website in blogs and other online marketing channels
- Develop link building strategy and built backlinks through outreach
- Write and publish high-quality, SEO optimised copy for backlinks, guest posts and blog articles
- Implement and maintain structured data, site maps and meta data
- Recommend and implement changes to website architecture, content, linking and other factors to improve SEO positions for target keywords, optimise conversion and user experience.
- Keep up to date with search engine algorithm updates.

**PPC**
- Set-up, launch and optimise the performance of all paid advertising campaigns across Google Search, Display, YouTube, Facebook, Instagram, LinkedIn as well as other advertising avenues.
- Develop ad-creatives as required
- Write effective, direct response ad copy that sells.
- Manage and Optimise Landing Pages

**Social Media & Content**
- Create and schedule beautiful, compelling original content to captivate, inform and inspire United Co’s audience through blogs, advertising and on social media posts within brand guidelines.
- Grow United Co.’s social media presence and following
- Monitor and respond to reviews, comments and tags on social media.
- Monitor and analyse industry and market trends on social media
- Identify trending topics and hashtags relevant to United Co’s audience.
- Collaborate with the Community manager to capture photo and video content of activities in and around our shared workspace.
- Identify opportunities for collaboration with United Co. members and other local brands
- Write, create and schedule regular newsletters

**Experience**

4+ years of relevant experience working across all elements of marketing.

Preference for someone who worked as part of an in-house marketing team.

**Role**

Full-Time, in-office Position. Monday - Friday, 8.30 am - 5.00 pm

Must be able to reliably commute to Fitzroy

Salary Range: 70-75k per Annum. Opportunity to earn a quarterly bonus.

Please submit your CV with relevant examples of your work and key achievements.

Pay: $70,000.00 - $75,000.00 per year

**Benefits**:

- Employee discount
- Gym membership

Application Question(s):

- Can you reliably commute to Fitzroy 5 days a week?

**Experience**:

- Marketing: 4 years (preferred)

Work Authorisation:

- Australia (required)

Work Location: In person