Brand Manager, Jacob's Creek Asia

Brand Manager – Jacob's Creek Asia

Reporting to the Global Brand Director – Jacob's Creek, with a dotted reporting line to the Marketing Director – Asia, you'll drive the strategic development and execution of the Jacob's Creek brand across Asia.  

Brand Manager -  Hardys ANZ

Reporting to the Global Brand Manager – Hardys, with a dotted line to the Head of Marketing - Core Brands, you'll work closely with regional teams to deliver brand growth, equity, and innovation in a dynamic, multi-country environment. 

These are permanent, full time positions based in Sydney. 

• Develop and deliver brand plans for your portfolio and region, ensuring alignment with global strategy.
• Lead projects and campaigns from start to finish, managing details, deadlines, and KPIs.
• Act as the go-to expert for your brand and market, sharing insights on trends, performance, and competitor activity.
• Build strong relationships with regional teams and key stakeholders to bring plans to life.
• Champion digital, social, and shopper marketing, adapting content and campaigns for local markets.
• Identify opportunities and share best practices to help the brand grow. 

Jacob's Creek Asia: Is responsible for strategically managing the development of the brand portfolio with a long-term vision, whilst also ensuring the delivery of short- and medium-term brand equity, market share and profitability via the production of brand and business plans (focused on the Asian markets, and assisting with global and other region projects). 

Hardys ANZ: This role will drive brand health and profitability in Australia and New Zealand, with additional emphasis on shopper marketing and category strategy. The Global Brand Manager will play a vital part in coordinating some key projects across the globe as well as leading the charge in Hardys future for ANZ giving great scope for leadership and development.   

We're seeking dynamic, proactive, and accountable brand managers who bring: 

• Bachelor's Degree in Business, Marketing, or related discipline.
• 5+ years' experience in a brand management role within FMCG or the liquor industry.
• Proven ability to analyse and interpret key brand data (sales, share, consumer insights).
• Excellent planning and project management skills, able to deliver multiple projects under tight deadlines.
• Experience in trade marketing or a strong understanding of how brands succeed in the trade environment.
• Skilled in social strategy, content development, and campaign execution.
• Experience working within the Asia region (for Jacob's Creek Asia) or ANZ market (for Hardy's ANZ) highly regarded.
• Initiative, proactive approach, accountability, and confident presentation skills. 

At Vinarchy, you'll be part of a global team redefining wine.You'll also have access to:

• Staff wine allowance and access to unique wine specials 
• Paid Parental Leave
• Start your weekend early with Fast Friday's all year round
• Loyalty Leave   - earn up to 1 week additional annual leave after 5 yrs
• Vinarchy Anniversary Day off 
• Go Beyond Day - making a difference in your local community 
• Access to an extensive online learning library 
• Annual Flu Vaccination Program 
• Employee Assistance Program
• Exclusive employee discounts with national retailers

Vinarchy - Redefining wine. 

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company.

Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world.  Vinarchy's diversified portfolio includes our global pillars Jacob's Creek, Hardy's, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma - that are accelerating the category globally. 

Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.  

At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability. #LI-DNI