Marketing Specialist

Class: Full-time AND Permanent

Legal Entity: StoneX Financial Pty Ltd

Reporting to: Regional Manager, Social Acquisition and Client Engagement, APAC

Company Overview:

Connecting clients to markets – and talent to opportunity.

With 4,500+ employees and over 300,000 commercial, institutional, payments, and retail clients, we operate from more than 70 offices spread across six continents. As a Fortune 100, Nasdaq-listed provider, we connect clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors.

Whether you want to forge a career connecting our retail clients to potential trading opportunities, or ingrain yourself in the world of institutional investing, StoneX Group is made up of four business segments that offer endless potential for progression and growth.

Business Segment Overview:

Corporate: Engage in a deep variety of business-critical activities that keep our company running efficiently. From strategic marketing and financial management to human resources and operational oversight, you'll have the opportunity to optimize processes and implement game-changing policies.

Job purpose:

As a marketing specialist, you will manage and support company's self-direct trading brand ) digital marketing operation across Asia Pacific region, responsible for planning and executing digital marketing strategies in-line with business growth objectives.

The job requires focus on improving client's digital experience through various tactics such as marketing campaign management, banner designs, video content generating, website journey setup, paid acquisition landing page designs and improvement of client's onboarding journey experience, this job requires leverage your expertise to identify emerging opportunities and adapt strategies accordingly, keeping the business ahead of the curve.

Primary duties will include:

• Lead the definition of the digital marketing strategy, identify client's acquisition, conversion and retention opportunities with planning and execution, enhance user journey though our website, and improve client's customer experience by client segments, platforms and trading products
• Act as the marketing product owner for interactions across internal function teams to ensure the digital marketing initiatives delivered in an effective and efficient manner
• Work closely with internal team or external vendors to support digital collateral production to meet business requirements, including website pages, new landing pages, content, imagery,  video and user interfaces with the website
• Creates client journey maps through first-hand experience of our websites and platforms
• Researches best UX practices and industry trends
• Works closely with Website Editors and Regional business team members
• Learns how customer feedback tools are implemented on the website
• Working with cross-functional teams including client facing team, business management team to identify opportunities and focus on driving business results
• Develop and maintain processes, communicate roadmaps and tactical plans to all stakeholders including the regional management

To land this role you will need:

• Ecommerce, marketing, or equivalent degree level educated
• Native Mandarin language speaker
• Understanding of China online internet, mobile internet environment and user behavior
• Solid e-commerce related marketing product owner/customer experience management experience at a similar level within digitally led marketing organisations
• Experience and familiar with morden digital marketing systems like Google Analytics, website CMS, Figma
• Proficiency in using analytics tools to measure and optimise performance
• Strong communication and collaboration skills to work effectively with cross-functional teams and external partners
• Knowledge of SEO, AI SEO (GEO/AEO) is preferred
• Understanding of online trading (FX, CFD, Stocks trading) experience, with insights financial brokerage industry is preferred

What makes you stand out:  

• Fast learner with data driven business sense
• Self-motivated
• Excellent writing, communication and organisational skills, with proficiency in the relevant software such as Microsoft Office Suite
• Problem solving skills and passion for result driven solutions
• Attention to detail
• Results driven/commercially orientated
• Proactive and goal orientated
• Ability to work to tight deadlines and to prioritise effectively

Working environment:

• 4 days in office, 1 day remote

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