Head of Product Marketing

Heidi is building an AI Care Partner that supports clinicians every step of the way, from documentation to delivery of care.

We exist to double healthcare's capacity while keeping care deeply human. In 18 months, Heidi has returned more than 18 million hours to clinicians and supported over 73 million patient visits. Today, more than two million patient visits each week are powered by Heidi across 116 countries and over 110 languages.

Founded by clinicians, Heidi brings together clinicians, engineers, designers, scientists, creatives, and mathematicians, working with a shared purpose: to strengthen the human connection at the heart of healthcare.

Backed by nearly $100 million in total funding, Heidi is expanding across the USA, UK, Canada, and Europe, partnering with major health systems including the NHS, Beth Israel Lahey Health, MaineGeneral, and Monash Health, among others.

We move quickly where it matters and stay grounded in what's proven, shaping healthcare's next era. Ready for the challenge?

Heidi is moving from a product beloved by clinicians to a platform that defines a category. The Head of Product Marketing will create the AI Care Partner category and bring it to the world.

This role connects product, brand, and commercial teams to ensure we build with quality, release with confidence, and launch with impact, turning every release into a market-moving moment. It's central to translating Heidi's innovation into differentiated market leadership that drives adoption, shapes perception, and strengthens our category position.

Proposition & Positioning

• Own articulation of the AI Care Partner product value proposition across clinician, enterprise, and patient lenses.

• Define segment-specific positioning and messaging architectures that reinforce Heidi's category leadership.

• Tailor positioning by specialty, buyer type, and geography to ensure clinician-authentic narratives.

• Lead ongoing competitor and category analysis to inform differentiation strategy.

Launch Excellence

• Design and run the end-to-end go-to-market process — from alpha testing to enterprise roll-out.

• Define launch tiers, readiness gates, and success metrics for all product and feature releases.

• Collaborate with Brand, Field and Growth to deliver high-impact launch campaigns and proof assets.

• Operate fluidly across PLG and enterprise motions — ensuring narratives and launch frameworks scale from clinician self-serve to enterprise sales.

Product Quality & Narrative Alignment

• Partner closely with Product to define and enforce market-readiness and quality standards.

• Integrate clinician and enterprise feedback early in the product lifecycle.

• Translate complex AI and clinical capabilities into accessible, compelling value stories.

Packaging & Monetisation

• Partner with Product and RevOps on packaging, pricing, and monetisation strategies that drive adoption and expansion across PLG and enterprise motions.

• Evaluate and refine commercial propositions to maximise ARR and customer lifetime value.

Competitive Intelligence & Market Insight

• Build and maintain a live competitive and market-intelligence system.

• Equip Product, Growth, and Sales with actionable insights - message testing, pricing trends, objection handling.

• Advise leadership on category dynamics, analyst perspectives, and market evolution.

Analyst & Ecosystem Relations

• Build relationships with analysts, KOL clinicians, and ecosystem partners to amplify category awareness and credibility.

• Shape external narratives that position Heidi as the default AI Care Partner.

Sales & Enterprise Enablement

• Create and maintain enablement tools - sales playbooks, ROI calculators, demo narratives, and enterprise decks.

• Align product marketing with commercial and clinical motions to accelerate enterprise traction.

• Measure enablement outcomes - asset adoption, certification completion, and field-confidence improvements.

Experimentation & Measurement

• Instrument funnels and message tests to measure activation, conversion, and expansion.

• Translate insights into roadmap and GTM decisions.

• Maintain a robust measurement system to tie PMM efforts to pipeline and revenue performance.

Team Leadership & Collaboration

• Lead a high-performing team spanning product launches, competitive insights, customer marketing, and enablement.

• Build rituals, processes, and culture that emphasise quality, collaboration, and measurable impact.

• Champion alignment between Product, Brand, and Growth to ensure consistency from roadmap to market.

What we will look for:

• Proven experience leading product marketing in high-growth SaaS or healthcare technology companies.

• Demonstrated success in category creation, repositioning, or launching enterprise-grade products.

• Deep understanding of clinician and enterprise buyer dynamics, healthcare workflows, and regulated tech.

• Mastery of positioning, segmentation, pricing/packaging, and tiered launches.

• Strong analytical and research skills — win/loss analysis, market mapping, and message testing.

• Strategic storyteller who can translate AI innovation into tangible, human-centric value.

• Experienced team builder who blends strategic thinking with operational excellence.

Heidi builds for the future of healthcare, not just the next quarter, and our goals are ambitious because the world's health demands it. We believe in progress built through precision, pace, and ownership.

• Live Forever - Every release moves care forward: measured, safe, and built to last. Data guides us, but patients define the truth that matters.

• Practice Ownership - Decisions follow logic and proof, not hierarchy. Exceptional care demands exceptional standards in our work, our thinking, and our character.

• Small Cuts Heal Faster - Stability earns trust, speed delivers impact. Progress is about learning fast without breaking what people depend on.

• Make others better - Feedback is direct, kindness is constant, and excellence lifts everyone. Our success is measured by collective growth, not individual output.

Our mission is clear: expand the world's capacity to care, and do it without losing the humanity that makes care worth delivering.

• Flexible hybrid working environment, with 3 days in the office.

• Additional paid day off for your birthday and wellness days

• Special corporate rates at Anytime Fitness in Melbourne, Sydney tbc.

• A generous personal development budget of $500 per annum

• Learn from some of the best engineers and creatives, joining a diverse team

• Become an owner, with shares (equity) in the company, if Heidi wins, we all win

• The rare chance to create a global impact as you immerse yourself in one of Australia's leading healthtech startups

• If you have an impact quickly, the opportunity to fast track your startup career

Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and are proud to welcome all applicants as we're committed to promoting a culture of opportunity for all.