Digital Marketing Coordinator

Digital Marketing Coordinator

· Competitive Salary

· Well known brand

· Modern office in western Sydney

· Supportive work environment

· Staff discounts after qualifying period

· Free parking

About Flower Power

Flower Power is Australia's largest Garden & Landscape centre group with retail and wholesale operations throughout the Sydney and Hunter areas. Our people are committed to delivering the best service to our customers

About the Role

Flower Power is seeking a highly organised and digitally-savvy Digital Media Coordinator to join our marketing and content team.

This is a hands-on, mid-level role perfect for someone who thrives on campaign planning, content scheduling, SEO optimisation, and performance tracking. You'll play a vital role in the development and growth of our social media accounts and keeping our digital campaigns running smoothly across paid and owned media, ensuring our content not only looks great but reaches the right audience at the right time. If you're passionate about content, data, and using digital tools to drive results, this role is for you.

Responsibilities

· Plan & Execute – Develop, schedule and manage digital paid ad campaigns across email, social and paid media.

· Optimise SEO – Optimise page content, structure, metadata, and links to improve search visibility and user experience. Monitor SEO performance and implement improvements based on analytics and keyword research. Update and maintain website, landing pages, and event pages. Upload and tag digital content including videos.

· Content Strategy – Work with the team to craft social media and content. Manage campaign timelines, calendars, and task trackers to ensure timely delivery of assets. Liaise with content producers and internal partners to keep campaigns on track.

· Analyse & Report – Track performance and analyse data Track campaign performance across email, social, website, and paid platforms. Report on KPIs and provide insights to inform ongoing optimisation.

· Stay Sharp – Stay up-to-date with digital tools, trends, and platform updates across the stack. Maintain internal documentation, including campaign trackers, SOPs, and workflow tools. Identify opportunities to streamline processes and improve campaign efficiency.

· Collaborate – Work closely with the marketing, ecommerce and inventory teams. Support the eCommerce manager with on-site optimisation to improve conversions and user experience across our platform.

· Partners – Work with agency partners to optimise our digital presence on Google Merchant Centre, Google my Business and organic positions across the Google network.

What You'll Bring

· Minimum of 3 years' experience in digital marketing, campaign coordination, or media support roles.

· Familiarity with platforms such as WordPress, Magento, Mailchimp, Klaviyo, Google Analytics, Google Merchant Centre, and Meta Business Suite.

· Working knowledge of SEO principles and tools (e.g. SEMrush, Google Search Console).

· Highly organised, detail-oriented, and comfortable juggling multiple deadlines.

· Analytical mindset with an interest in performance data and conversion optimisation.

· Great communicator, with strong collaboration and time management skills.

Why Join Us?

· We are a Premium Australian Brand dedicated to our employees and customers.

· Work with passionate people in a growing, dynamic company.

· Support, collaborative team culture.

· Opportunities for professional development and career growth.

· Modern office environment in Western Sydney with free parking

Flower Power is an equal opportunity employer actively promoting fairness and inclusivity in its hiring practices and workplace environment.