Social Content Producer

2 days ago

Sydney, New South Wales, Australia REBORN Group Pty Ltd Full time $80,000 - $120,000 per year

With exciting new client wins, REBORN is looking for a Social Content Producer to join our growing team. We're a creative media agency built on pace, performance, and passion — partnering with leading brands across FMCG, tourism, wellness, fashion, and beauty to create work that resonates and performs.

About the Role

You'll lead and deliver social-first content strategies across a diverse portfolio of brands — shaping ideas that connect culture and creativity to performance.
From bold campaigns to reactive, trend-led moments, you'll help brands stand out and engage audiences across TikTok, Instagram, LinkedIn, and emerging platforms.

You'll:

  • Develop and execute multi-platform social strategies for beauty, FMCG, entertainment, and lifestyle brands.

  • Present strategies and creative ideas confidently to clients and senior stakeholders.

  • Lead creative ideation and hands-on content production — concepting, scripting, shooting, editing, and publishing.

  • Partner with internal creatives and external creators to deliver high-quality, on-brand, and performance-optimised content.

  • Collaborate with the paid media team to ensure seamless integration of organic and paid activity.

  • Manage external partners, influencers, and talent for social shoots and campaigns.

Stay ahead of trends and translate insights into first-to-market opportunities for clients.

Requirements About You

You're a creative strategist and social native who lives and breathes digital culture. You know what makes content travel and how to grow communities that love the brands you represent.

You bring:

  • 5 years' experience managing social content and strategy for brands (agency experience ideal).

  • Proven portfolio in fashion, beauty, or lifestyle content.

  • Hands-on experience across Instagram, TikTok, Pinterest, and YouTube.

  • Strong creative instincts, copywriting skills, and an eye for engaging, shareable content.

  • Confidence in video production and editing (e.g. mobile filming, lighting, and sound, CapCut, Adobe).

  • Deep understanding of social analytics and how to turn data into creative action.

  • Experience working with designers, creators, and influencers on social-first campaigns.

  • Highly organised, detail-focused, and comfortable juggling multiple brands and projects.

You'll Thrive Here If You

  • Love blending creative strategy with hands-on production.

  • Have a passion for beauty, lifestyle, and entertainment brands.

  • Stay on top of every trend, feature, and cultural moment — and know how to turn it into content.

Value collaboration, mentorship, and a grounded, senior team that takes pride in great work.

Benefits Why REBORN

  • Diverse Clients: Work with ambitious brands in FMCG, beauty, sport, and lifestyle.

  • Creative Autonomy: Shape and own the social process from concept to final cut.

  • Senior Team: Join a collaborative, performance-led group that values craft and creativity.

  • Career Growth: Build your influence in social strategy across both client work and REBORN's own profile.

About REBORN
For nearly 17 years, REBORN has been an independent agency driven by creativity, innovation, and performance. We partner with brands across FMCG, tourism, and health & wellness to deliver campaigns that combine imagination with measurable impact.

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