Senior Manager- Digital Optimisation and Personalisation

Shape the customer experience. Lead the digital future.

At Tabcorp, we're transforming how Australians engage with entertainment. For our Marketing, Digital, Brand and PR teams, that means putting customers at the centre of every decision, and evolving with them.

We're not just building campaigns. We're crafting nationwide experiences that connect, inspire, and deliver. We're looking for strategic thinkers, digital innovators, and customer champions who want to lead the market and make every moment count.

Game to join us?

What You'll Do
As
Senior Manager - Digital Optimisation and Personalisation,
you will lead a small team (5) as well as Tabcorp's 24/7 omni-channel personalisation strategy across web, app, and retail digital POS. Leading the Digital Optimisation & Personalisation Team, you'll connect our wagering and product roadmaps with the sporting calendar to deliver timely, relevant, and continuously improving customer experiences, underpinned by an analytical test-and-learn approach.

You'll be the go-to expert in leveraging Adobe's digital experience stack to create tailored, data-driven journeys that reflect our brand, meet customer needs, and align with Tabcorp's strategic goals.

This Role Is Required To Work Tuesday To Saturday.

• Manage and optimise digital content across Tabcorp's web, app and retail digital signage, ensuring relevance, accuracy, and performance.
• Lead the development and execution of personalisation strategies and projects that enhance user experience and drive engagement.
• Build, test, and iterate personalised experiences using Adobe Target, collaborating with cross-functional teams to deliver impactful outcomes.
• Analyse performance data to uncover trends, test hypotheses, and inform ongoing optimisation efforts.
• Partner with Marketing, Product, Trading, and Technology teams to ensure content and personalisation efforts align with broader business objectives.
• Maintain consistency in brand voice, tone, and messaging across all digital touchpoints.
• Stay ahead of digital publishing trends, emerging technologies, and best practices to continuously evolve Tabcorp's digital experience.
• Define and report on key performance indicators (KPIs), providing actionable insights to stakeholders.
• Ensure high standards of quality, accuracy, and compliance across all content and personalisation initiatives.

What You'll Bring

• Proven experience in digital publishing, content management, and personalisation within a complex digital ecosystem.
• Deep expertise in the Adobe Experience Cloud – particularly Adobe Target, Adobe Analytics, and Adobe Experience Manager (AEM).
• Strong analytical skills with the ability to translate data into actionable insights and decisions.
• Excellent communication and stakeholder engagement capabilities.
• A passion for innovation, experimentation, and customer-centric thinking.
• Ability to manage multiple priorities in a fast-paced, agile environment.
• Strategic execution skills – turning vision into measurable outcomes.
• A digital-first mindset.

This is your chance to lead the digital customer experience for one of Australia's most iconic brands.

What You'll Get

• Extra leave options including 5 bonus days annually, cultural and volunteer leave, and 18 weeks of parental leave.
• Access to corporate discounts and our leading health and wellbeing app.
• Monthly social events, competitions, awards, and free tickets to entertainment experiences.

About Us
Tabcorp is Australia's leading gambling entertainment company. Our 3000+ team is as diverse as Australia itself. Our people drive the iconic, homegrown, world-class brands TAB, Sky Racing and MAX. As an ASX-listed company, we're proud to shape our industry for the better.

Apply Now
Now is the time to join Tabcorp The start of a new, exciting chapter in our long history. We have a dynamic, CEO in Gillon McLachlan and we're building a winning culture by bringing our office-based teams together onsite every day. We value flexibility - like adjusting start or finish times or working remotely when required – however we believe being together is key to our success.

We're committed to creating an inclusive workplace where everyone feels valued for their contribution and has a sense of belonging and is treated with respect. As a Tabcorp employee, you will:

• foster a respectful and inclusive working environment within your team;
• support and contribute to initiatives aimed at managing the risk of gender inequality, sexual harassment and other inappropriate behaviour in our workplaces.

We welcome applications from candidates with visible and non-visible disability, or with any workplace accessibility requirements. Please reach out via

should you require any accommodations or adjustments to ensure your full participation in our recruitment process.
Tabcorp is a 'Circle Back Initiative' employer – we commit to respond to every applicant.