
Social Media Director
2 days ago
Are you a results-driven digital strategist who lives and breathes social media advertising?
Do you have the creative edge to build campaigns that actually convert — and the analytical mind to prove it?
We're looking for a Social Media Director to join our team at 101 Marketing — the in-house marketing agency powering two of Australia's leading international education brands: Entrepreneur Education and Imagine Education Australia.
About the RoleThis is a high-impact, senior position focused on strategy, performance, and growth.
You'll lead the development and execution of our paid social media and SEO strategies across global markets — including Brazil, Spain, Japan, Thailand, and beyond.
- Own the social media advertising strategy across Meta, TikTok, YouTube, and Google Ads.
- Oversee campaign creation, management, optimisation, and reporting to drive lead generation and enrolments.
- Lead SEO strategy to strengthen brand visibility across multiple education brands and regions.
- Collaborate with videographers, designers, and international marketing teams to deliver high-performing creative campaigns.
- Analyse and report on performance metrics, ROI, and audience insights.
- Stay ahead of digital trends and platform updates — always testing, learning, and innovating.
- 5+ years' experience in social media marketing with a focus on paid ads.
- Proven experience managing large ad budgets and achieving measurable results.
- Strong knowledge of SEO principles, keyword strategy, and analytics tools (Google Analytics, Search Console, SEMrush or similar).
- Excellent understanding of creative testing, targeting, and funnel optimisation.
- Leadership qualities with the ability to guide and inspire a creative marketing team.
You'll be part of a forward-thinking marketing agency where ideas matter, data drives decisions, and results speak louder than words.
Work in a vibrant Gold Coast office surrounded by passionate creatives, global campaigns, and a company that invests in growth — both yours and ours.
Ready to lead the next wave of global student marketing?
Apply now with your CV, portfolio of campaigns, and a short cover letter outlining your biggest success in paid social media.
Successful candidates will be required to complete a short brief to showcase their work experience
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