Head of Brand and Customer Strategy

About Blue Bungalow:
Blue Bungalow has always stood for more than fashion. From the very beginning, their focus has been on creating experiences that make women feel comfortable, confident, and connected in their everyday lives. They're not here to dictate style or chase trends, they're here to simplify choices, spark joy, and add a touch of creativity and care to each moment they share with their customers.

What sets Blue Bungalow apart is their spirit: entrepreneurial, fast-moving, and unapologetically creative. They listen closely, move with agility, and bring fresh ideas to life quickly — always with purpose and thought. Their customers describe the brand as personal, uplifting, and distinctly different; they come to them not just for clothes, but for the reassurance and enjoyment that comes with feeling understood.

As they continue to grow, their ambition is clear: to build a lifestyle brand that belongs in her everyday moments. They are committed to seamless, considered experiences, online, in-store, and everywhere in between, that leave women feeling more confident and supported than when they arrived.

This role is central to bringing that vision to life. Together, you'll ensure that Blue Bungalow remains a brand people feel part of, one that thrives on creativity, connection, and a distinctive energy that no one else can replicate.

About the Role:
An exciting opportunity to shape a truly customer-centric business—one where insight, empathy, and brand purpose are at the heart of every decision. This newly created leadership role will be pivotal in designing seamless, uplifting, and emotionally resonant customer experiences across the entire journey—from first impression to loyal repeat purchase.

The Head of Brand and Customer Strategy will be responsible for amplifying brand awareness through defining and driving an integrated brand strategy that connects marketing, retail, product, and customer experience into one powerful and consistent narrative.

By embedding deep customer insight, clear segmentation, and purposeful storytelling into the everyday rhythm of the business, you'll ensure the brand shows up with clarity, cohesion, and commercial impact at every touchpoint.

Collaborating closely with marketing, creative, buying, and operations teams, you'll lead the charge in activating new audiences, deepening brand relevance, and growing reach—while embedding a customer-obsessed mindset throughout the organisation.

About the Person:
The ideal candidate is a seasoned commercial leader with 15+ years of experience. They bring a strong background in brand and marketing strategy, retail economics, and omnichannel performance, with a proven ability to translate customer insights into meaningful business growth.

With experience working in high-growth, founder-led environments, they are strategic, data-driven, and thrive in fast-paced, ever-evolving settings.

A natural collaborator and communicator, this person is highly skilled at leading cross-functional teams, scaling systems and structures, and managing complex projects with competing priorities. They have exceptional stakeholder management skills and a talent for driving commercial outcomes while keeping the customer at the centre.

This is a rare opportunity to join a purpose-driven brand and play a key role in shaping the style experience for women, contributing to the next exciting chapter of growth and transformation.

If you're energised by purpose-led brands, excited by challenge, and ready to help shape the next phase of a high-growth journey—we'd love to hear from you.

To request the candidate information booklet, please contact Lori Smith via Alternatively, please submit your application (CV and cover letter) via the apply button.