Product Analyst

Experienced working with Product Teams and providing insights and analysis on customer behaviour? Join Easygo in a newly created role working on our Casino platform

What's in it for you?
As the Product Analyst for our Casino platform you will play an important role within the Business Intelligence Team to help shape Product analytics for our Casino platform.

Your role with us:
You will partner closely with the Product Teams to analyse and provide insights on how users interact with our website and app. You will translate product questions into clear metrics and intuitive dashboards and highlight trends across features and funnels. You will uncover friction points, behavioural patterns and growth opportunities; providing concise, actionable readouts that drive smarter product decisions and shape the future of live streaming.

Who are we?
At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including , and Twist Gaming. Stake is the world's largest crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with , the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games.

Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies. Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 600 , we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

Click play, on your career today

What you will do:

• Build, own and maintain feature and squad-level dashboards, ensuring they are accurate, up to date and well-documented with clear metric definitions.
• Deliver fast, concise, decision-ready insights that evaluate the impact of features, experiments and platform changes on user behaviour and business performance.
• Analyse user interactions across the website and apps to identify behavioural patterns, friction points and growth opportunities.
• Design, analyse and interpret A/B tests and other experiments to measure the effectiveness of new features and strategies.
• Partner with and coach Product Managers to define success metrics, improve data literacy and apply best practices in instrumentation and dashboard use.
• Monitor data quality and reporting accuracy, escalating structural issues and maintaining trust in core analytics systems.
• Lead end-to-end product analytics projects- from defining problems and scoping analysis to delivering actionable insights that shape product direction and roadmap decisions.
• Analyse user behaviour across the casino and sportsbook platforms to identify patterns, friction points and opportunities for engagement, conversion, and retention.
• Design, analyse and optimise A/B tests and other experiments, translating results into clear, decision-ready insights that close the loop on product questions.
• Evaluate the impact of new features, promotions and platform changes on key performance indicators, highlighting data-driven opportunities, risks, and trade-offs.
• Partner with Product Managers to define success metrics for releases and coach them on instrumentation, metric interpretation and dashboard best practices.
• Collaborate with BI and engineering teams to design and maintain scalable tracking systems and data assets.
• Communicate insights clearly and compellingly, acting as a bridge between Product, BI and other stakeholders to drive informed decisions.
• Build, own and maintain dashboards at the feature, game, and market level, including documenting data workflows, metric definitions, and dashboard guides.
• Ensure the accuracy, freshness, and overall quality of data and analyses, monitoring reporting integrity and escalating structural issues when needed.

What you will bring: Experience

• 2 years' in Product Analytics/Data Analytics, preferably on event data analysis.
• Demonstrated expertise in web and app analytics, including funnels, retention, engagement and cohort analysis.
• Strong SQL skills and experience working with large datasets.
• Proficiency with modern BI tools (Looker, Tableau, Power BI or similar) and dashboard design best practices.
• Hands-on experience designing, running, and interpreting A/B tests and other experiments.
• Experience in productivity and collaboration tools, including Google Workspace (Drive, Sheets, Docs), Slack, JIRA and Confluence.

Bonus points if you also have:

• A knowledge of casino games and table games.
• Exposure to product analytics tools (Mixpanel, Adobe Analytics or similar).
• Basic Python for ad-hoc analysis and automation.
• Experience working with cloud platforms such as AWS, Google Cloud, or similar environments.

Some of the perks of working for us:

Office Perks & Environment

• In-house baristas serving free coffee, tea, fresh juices, and smoothies.
• Daily catered breakfast and regular company-wide events.
• Snack walls and drink fridges on every floor.
• Fun /modern office spaces with pool tables, table tennis, gaming consoles, and an F1 simulator.

Wellbeing & Personal Development

• Access to our Employee Assistance Program for you and your loved ones.
• 9,000 courses on our Learning & Development platform.
• One paid volunteer day per year.
• Weekly Wednesday massages by professional masseuses.

Team Connection & Rewards

• Team budgets for lunches and activities to celebrate achievements.
• Social sports teams and participation in Corporate Games.
• Easygo branded swag.
• Birthday and work anniversary gift vouchers, plus a chance to win prizes.

Events & Experiences

• Company-wide talks with key partners such as Everton FC and Team Sauber in Formula 1.
• Office visits from big-name streamers.
• Meet Ambassadors like Alex Pereira, Israel Adesanya.
• Ballots for exclusive tickets to events like Formula 1, UFC, and more sporting and music events.

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experiences, we never discriminate on the basis of race, religion, nationality, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

We're a global team of dreamers, creators, and game-changers from every walk of life, united by a passion for entertainment that inspires the world.

We believe that the best ideas come from different perspectives, so we actively welcome and champion talent from all backgrounds, cultures, identities, and experiences. Whether you're just starting out or bringing decades of experience, your unique voice matters here.

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