Digital Marketing Specialist

Digital Marketing Specialist

The Digital Juice is looking for a digital marketing specialist to help deliver key client and internal advertising projects.

The role is flexible based on what the candidate enjoys. The ideal candidate should have exposure to marketing through past roles. The candidate should have a passion for creating, overseeing and delivering end-to-end high-quality digital marketing plans that is both engaging and compelling.

You must be based in Melbourne, and able to work from our Footscary office as required, as well as from home. You'll be joining a fun, young, inclusive company with a killer work environment. We have a number of exciting projects in the pipeline and looking for a digital marketing coordinator to help deliver key client and internal projects. (You must have Paid Ad's Experience)

Responsibilities:

• Management of Meta Ad's (Facebook) & GoogleAds account (Must be able to show previous AD spend results) .
• Planning and administering digital marketing campaigns to ensure delivery is aligned with client expectations and the maximization of ROI.
• Auditing and optimising digital advertising campaigns on a regular basis.
• Create marketing funnels to maximise conversion rates and optimise the user experience of client websites, landing pages, and other online marketing channels.
• Preparing reports for client proposals and presentations
• Producing monthly dashboard reports and setting new strategies for our clients· Excellent writing skills, with examples of your work to show (e.g., a media release, blog post, social media posts or articles)
• Ensure sound communication with all key internal and external stakeholders
• Produce or oversee digital and print marketing collateral (video production flyers, certificates, posters, advertisements, PowerPoint slides, etc.) for promotions, conferences and direct marketing
• Develop and implement new and innovative ways to boost social media presence and support all marketing campaigns
• Improve campaigns by identifying key areas of opportunity
• Maintain multiple digital platforms and coordinate content creation
• Build, implement and optimise campaigns across channels including but not limited to Meta, Tik Tok, Pinterest, YouTube, SEM, Affiliates, Partnerships & Display in line with the digital marketing strategy and plans
• Serve as the conduit between business units and the creative team to ensure alignment on digital content

Qualifications & experiences:

• Tertiary qualifications in a related field is a plus but not a must.
• Experience in a digital marketing environment (Minimum of 3 years)
• Experience in Paid ADs .
• Managing and optimising your advertising campaigns across the month.
• Demonstrated working knowledge of digital marketing tools such as Google Search Console, Analytics and Tag Manager, Facebook, and WordPress.
• Sound understanding of digital marketing strategies and tactics.
• A detailed understanding of paid ad platforms
• A strong understanding of marketing techniques and successful social media strategies

It's a bonus, but not a must-have:

A sense of humour to add to our existing crew or a bomb-ass hobby that you can involve the team to join in

Skills & competencies:

· Excellent English language skills (MUST be a fluent English speaker)

· A willingness to undertake additional training via platforms such as LinkedIn Learning

· Access to a computer with a range of basic programs, such as Word and Excel, and a reliable internet connection

Benefits:

· Excellent opportunities and rewarding outcomes

· We are always looking to create a winning situation for both our valued clients and our business. Our actions speak louder than words

· We are young, growing rapidly and have a really bright future

· We know how to have fun and are flexible and super dynamic

Job Types: Part-time, Casual, Contract

Pay: $35.00 – $45.25 per hour

Benefits:

• Professional development assistance
• Work from home

Ability to commute/relocate:

• Footscray VIC 3011: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Do you have a portfolio you can share or any relevant information that can help in the short listing process.
• How much AD spend do you have experience in managing monthly?

Experience:

• Google Ads: 1 year (Preferred)
• Meta Ads: 1 year (Preferred)
• Digital marketing: 3 years (Required)
• Paid Advertising: 3 years (Required)

Work Authorisation:

• Australia (Required)

Work Location: Hybrid remote in Footscray VIC 3011