Group Channel Marketing Manager

Date: Aug 21, 2025

Location: Sydney, NSW, AU

Company: Suntory Global Spirits

What makes this a great opportunity?

The Market Development & Commercialization (MDC) team is responsible for identifying and building long-term category growth strategies along with managing the short-term 12 month go-to-market category and shopper plan within the Off Premise channel. We are responsible for being customer experts and bringing the voice of the customer into the organization. The role works alongside category to ensure we bring the best of both customer and category insights to decision making and prioritization of spend and resource allocation. We achieve this by building plans that realize category growth through the creation and sharing of a common understanding of shopper behaviour and insights. Our aim is to deliver Suntory Oceania (including SGS) and our off premise partners a sustainable competitive advantage in-market by establishing our people, brands and business as an insight driven, growth-oriented category and brand partner.

The Group Channel Marketing Manager is an integral part of the MDC team and is responsible to deploy programs aligned to customer needs throughout the year to realize category growth. This is achieved through the development and execution of shopper insight led best in class Go-To-Market strategies developed to achieve the defined business objectives across the Suntory Oceania licensed portfolio with our Off Premise retail partners. This role works closely with the Group Category Manager, brand teams, external agencies and with the Licensed Route to Market team. This role requires strong stakeholder management, communication skills and ability to build compelling customer persuasive arguments with the ability to take strategy into execution plans.

The Group Channel Marketing Manager is responsible for BTL shopper strategy development by customer and execution in the Go-To-Market process, ensuring brand objectives are met, the route to market team is aligned and that shopper insight underpins all campaigns.

Role Responsibilities

• Lead the Suntory Oceania Licensed portfolio on development of shopper strategy, owning the strategic oversight and input into key activation planning documents for the Off Premise channel
• Deploy annual brand planning initiatives via partnering with Off-Premise retailers to deliver market share gains for Suntory Oceania Licensed portfolio in market
• Lead Shopper Activation point of contact for Brand, Finance and Supply Chain to support key processes through growth planning
• Externally focused leader who successfully brings the Voice of the Customer into the organization to educate stakeholders on evolving customer requirements along with evolving BTL plans to be more customer aligned and drive stronger trade engagement
• Translate strategy, brand ideas and deployment of BTL activations including leading POS and promotional support materials that drive a strong call to action, in line with brand guidelines, accounting principles and category growth drivers
• Co-create and deliver on new product development (NPD) activation plans by working cross-functionally with internal teams including brand and sales, as well as externally with retailers
• Ensure BTL budget management via the BI tool – includes monthly budget updates, correct GL management, PO, accruals as well as invoicing / learnings inform future activations to improve efficiency
• Deliver monthly execution and investment updates for key brand initiatives in line with the annual budget planning process and BIM principles
• Continuously evolve and challenge BTL investments to drive maximum efficiencies and improvements
• Partner with Customer Account teams to adhere to all Customer ways of working & key timelines
• Understand customer strategies to be their voice internally throughout Suntory Global Spirits

Qualifications

• Tertiary qualifications (Commerce/Business discipline preferred)
• FMCG Trade and/or Shopper Marketing Management expertise (7-10yrs)
• Advanced Project Management capability
• Analytical skills (ACN/Aztec/Quantium/Shopper Intelligence) preferred
• Advanced Computer Literacy in Outlook, Word, Excel & PowerPoint
• Direct interaction & management with Customer Functions (3yrs+)
• Proven trach record of building high performing, engaged teams
• Strong coaching and mentoring skills with a passion for developing others
• Ability to provide both strategic vision and hands on leadership
• Emotional intelligence, empathy and the ability to inspire trust