Paid Marketing Strategist

practiceedge is an Australian-based digital marketing agency focused on helping businesses achieve outstanding results and growth. We offer a range of services, including web design, graphic design, SEO, Google Ads, and more, with a commitment to delivering the promise.

We're not a churn and burn agency - we're a business that focuses on the quality of our services, the relationships with our clients, and appreciating and supporting the amazing team of people that make practiceedge the great business it is.

Right now, we're looking for a talented Paid Marketing Strategist to join our dynamic, creative team. Your job will be to manage a range of clients, setting up, maintaining and optimising their Google Ads and Social Media campaigns with a focus on generating leads.

Key Responsibilities

• Establish, maintain and optimise campaigns for new clients.
• Analyse campaigns to enhance performance and identify new opportunities.
• Keyword research and competition analysis.
• Develop marketing and creative strategy.
• Write strategic and creative briefs.
• Provide landing page and website recommendations.
• Write Ad copy.
• Setup and implement conversion tracking.
• Work within allocated time frames and budgets to achieve nothing but outstanding results.
• Manage client relationships.
• Keep up to date with the latest techniques to generate results for your clients.
• Be an active practiceedge team member and share your ideas

Required Skills & Attributes

• Strong knowledge of marketing platforms & software
  – Google Ads, Meta, & LinkedIn. Google Tag Manger, Google Analytics & Google Business.
• Copywriting skills
  – capable of writing engaging Ad copy
• Strategic and creative thinker
  – able to see the big picture while planning and executing actionable steps. Capable of generating creative ideas.
• Analytical
  – ability to interpret data, draw insights, and pivot strategies based on performance.
• Critical thinking and problem solving
  – capacity to identify, analyse, and resolve challenges effectively.
• Organised
  –capable of managing and maintaining control of multiple projects, tasks, deadlines, and reporting cycle simultaneously; following process. Experienced managing a portfolio of clients.
• Excellent communication skills
  – both written and verbal. Must have strong English fluency and writing skills.
• Engaging and maintaining client relationships
  – this is a critical component of the role and will include written reports, and meetings (in person and online).
• A strong track record
  of creating and implementing effective (best-practice) search engine marketing and social media campaigns.
• A keen eye for detail
  – attention to detail is essential.
• A genuine interest and passion
  for digital marketing – you're keen to learn.

Preferred Experience

• 1+ years in a digital marketing role
• Experience within the digital or advertising agency space
• Experience in the healthcare and SME sectors preferred
• Experience with Google Ads, Google Analytics, Google Business, Google Tag Manager and Meta Business Suite.

Benefits and Perks

• practiceedge offer flexible working arrangements with regards to start and finish times, and our full-time roles can WFH twice a week (after an initial in-office training period and once demonstrating independent management of the role).
• Local cafes, parklands, walking trails, shops and fitness centres as well as free all- day parking.
• Supportive and inclusive team where we know people are at the heart of our success.
• We love our office and our team. We're honest, hardworking, and enjoy celebrating

our success together.

How to Apply

If this role sounds like you, please submit your resume with a cover letter to  We will get in touch if you are shortlisted for this opportunity.

• Please only apply if you meet the criteria above and have full Australian working rights or are a permanent resident.