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Senior Manager Digital Analytics
2 weeks ago
Senior Manager Digital Analytics & Insights| Digital| Sydney
At Allianz, we're proud to be named one of the Best Workplaces in Australia 2025 and a Great Place to Work. As a leading global insurance and asset management brand, we prioritise care for our customers, the planet, and each other. We hire the very best people to further our commitment to caring and securing the future for our customers.
We offer an inclusive workplace where everyone feels like they belong, while promoting a culture of lifelong learning, development, and global mobility. Join us and share your ideas, be inspired, give back to the community and feel proud to be a part of an organisation doing meaningful work that matters while supporting sustainability, mental health, and well-being.
Let's care for tomorrow, so we can create a better future together, for everyone.
The purpose of this role is to lead a team of skilled digital analytics specialists in developing and embedding a measurement framework for digital customer journeys, generating deep insights and identifying opportunities to optimise and personalise the customer experience. The role involves overseeing continual discovery work, ensuring consistent metrics are applied over time to assess onsite digital experience and performance. Additionally, the role manages the governance of the measurement framework.
About the role
- Manage digital analytics tools and develop associated processes to measure and monitor Allianz and partner website experiences.
- Lead the continuous improvement of the measurement framework and ensuring consistent application across digital assets and reporting.
- Lead and coach team members to build a high performance team.
- Oversee end-to-end analysis of customer journeys using a range of digital analytics tools to identify insights and recommendations for customer experience optimisation.
- Oversee digital data requirements for customer journeys with technical implementation teams to ensure sufficient digital experience data points are captured to feed the measurement framework.
- Lead the reporting on the effectiveness of customer journeys and collaborate across Allianz to identify and implement opportunities for optimisation.
- Manage team resources, including estimates, workload, and prioritisation to ensure successful delivery of projects.
- Initiating new ideas to further improve customer experience and journey performance.
About you
- Tertiary qualifications in Marketing, Digital Marketing, Information Technology or similar
- Demonstrated evidence of technical proficiency with Adobe or similar MarTech systems, software, databases, reporting and communication tools within financial services is highly regarded.
- Extensive digital analytics skills with the ability to pull out key data sets and report on trends, conversions and engagement rates.
- Experience as a people leader of technical teams.
- Experience with website design, information architecture, page layouts, and customer journey reporting.
- Demonstrated understanding of web technologies like HTML, JavaScript, server-side scripting, web servers, log files, etc.
- Experience delivering projects using agile methodologies.
- A passion for leveraging emerging technologies to stay ahead in a rapidly evolving digital landscape.
Benefits and perks
- Inclusive Culture: Join a supportive, open-minded team focused on customer outcomes, bringing your authentic self to work every day
- Flexible Work-Life Balance: Enjoy flexible and remote work options and workplace adjustments, with support for your work/life balance.
- Career Development: Access mentoring, development and global mobility opportunities for growth and success, including access to over 10,000 learning resources.
- Financial and Well-being Perks: Enjoy discounts on Allianz products, retail, tech, and travel, plus financial wellness initiatives and the Employee Share Purchase Program- own a piece of your employer
- For more details about our benefits, visit the Allianz Careers site.
About our culture
We care about everything that makes you, you. We believe in an equitable workplace that celebrates diversity and inclusion, where people of all genders, ages, religions, sexual orientations, and abilities are not only welcomed but valued for the perspectives and talents they bring to work. We're committed to fostering an environment where everyone can thrive, grow, and contribute their unique perspectives to our collective success and reach their fullest potential.
Adjustments and support
If you require any support and adjustments to participate equitably in our recruitment process, we encourage you to reach out to for a confidential conversation.
Join us. Let's care for tomorrow.
