Senior Brand Manager

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow, Kiri, Babybel, Boursin Nurishh, Pom'Potes and GoGo squeeZ, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project

#IWorkForAllForGood

This is temporary position with 9 months contract.

LOCATION and REPORT LINE

• Location: North Sydney
• Reporting to: Country Manager
• of subordinates: 2
  

MAIN MISSIONS

As the Senior Brand Manager, you will play a pivotal role in developing, executing, and overseeing the brand strategy for Bel Brands Australia. You will lead cross-functional initiatives to enhance brand visibility and growth of Babybel and The Laughing Cow, feed into the future innovation pipeline and develop consumer centric strategies and plans while owning brand P&Ls. This position demands a dynamic, strategic and creative thinker capable of driving performance and building brand equity across various brands and channels across Australia & NZ.

MAIN RESPONSIBILITIES

• Brand Strategy Development and Execution
• Define and implement long term strategy to elevate brand growth, awareness and strengthen our positioning in the healthy snacking category.

• Lead the development of annual brand plans, including marketing objectives, key initiatives and activations, innovation and success metrics.

• Marketing Campaign Development and Execution

• Oversee the end-to-end management of brand campaigns, both ATL & BTL from briefing to final reporting
• Guide creative development, messaging, and execution across digital, social media, retail and traditional media platforms.

• Ensure campaign KPIs are met and own the A&P budget to help deliver campaigns within allocated budget

• Consumer Insights & Market Research

• In close cooperation with Sales and Category, analyze consumer behavior, industry trends, and competitive landscapes to identify growth opportunities.
• Analyse scan and panel data to make data driven decisions on growth plans

• Lead research projects to explore new NPD or category launches including concept tests, U&As and brand health trackers

• Team Leadership & Collaboration

• Mentor and lead a small team of marketing professionals, fostering a culture of innovation and collaboration.
• Work closely with internal stakeholders, external agencies, global teams and partners to streamline operations and achieve brand objectives.
• Be the voice of Marketing in local Commercial Leadership Team discussions and planning

• Be the point of escalation in times of crises or issues

• Financial Management

• Manage budgets effectively, ensuring optimal allocation of resources to maximize ROI.
• Closely manage P&L to provide insight into portfolio mapping and range optimisation

• Validate new NPDs based on key financial metrics

• Innovation Management

• Collaborate with internal R&D, factories, artwork and supply chain teams on new launches and innovation strategies.
• Define innovation pipeline based on key consumer insights

• Ensure all NPDs follow brand guidelines on visual identity and pack artwork

• Retailer Engagement

• Work closely with Sales & Category on range reviews, sell-in decks, retail media plans and shopper tools

• Internal & External Communication

• Manage calendar for internal communication on Yammer and engage PR & media teams on building corporate brand externally

REQUIREMENTS:

• Bachelor's degree in Business, Marketing, or a related field (Master's degree preferred).
• Minimum of 5 years of experience in FMCG Marketing
• Strong understanding of brand management principles and marketing communication strategies.
• Proficient in using Circana or Nielsen data tools
• Proficient in Microsoft Office tools
• Exceptional communication and leadership skills.
• Creative problem-solving and the ability to manage multiple priorities under tight deadlines.
• Global mindset and adaptability
• Balance of strategic mindset & executional skills

If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.