Brand Manager

Established in 2012, Pinnacle Drinks exclusively partners with winemakers, growers, brewers and distillers to deliver some of the world's leading brands across the wine, beer and spirits categories. 

We are proud to be part of the Endeavour Group – Australia's leading retail drinks and hospitality business united around the common purpose of 'creating a more sociable future together.

• Bring your passion and feel the energy 
• Join the marketing team for Pinnacle Drinks as part of Endeavour Group

As the Brand Manager - Premium Wine for Pinnacle Drinks, you will drive growth for our premium wine portfolio via developing and implementing annual brand plans.

This role leverages deep category knowledge, customer insight and commercial acumen to create compelling brand narratives, guide innovation, and deliver market-relevant campaigns. As a key brand custodian, the Brand Manager will ensure alignment across internal teams and external partners to elevate brand presence and performance in a competitive, dynamic market.

The role is integral to planning activities such as product launches, promotional activities, advertising, PR and events as agreed with the Senior Marketing Manager - Premium and Trade Planning. The role includes the tracking of results, conducting ad hoc consumer research, and managing ongoing engagement and communications across the Endeavour Drinks organisation, including Endeavour Marketing.

Sound good? Read on.

Here is a taster of what you can expect in this role:

• Develop strategic plans for brands in collaboration with Business Development, Retailers and Winemaking.
• Analyse and build architecture across brands utilising customer and commercial knowledge.
• Development of three year NPD approach. 
• Work with the winemaking team to develop and align brand styles and credentials. 
• Brand health tracking, monitor category, segment and consumer trends.
• Lead and Implement annual brand plans.
• Develop supporting content, strategies and information to support our brands in international markets.
• Attend key distributor and customer meetings to present our brands.
• Develop Media Agency briefs to effectively develop and implement campaigns.
• Effectively coordinate and execute the media strategy accurately, to schedule and within budget
• Support portfolio development by working with the retail brand teams, Sourcing and Business Development teams to deliver NPD and brand refreshes aligned to category pillars.
• Lead and implement successful product launches by working with the Business Development and Sourcing teams to manage NPD communication to all channels.
• Manage the budget for Pinnacle Drinks owned brands.
• Effective communication and collaboration between Pinnacle Wine and the Retail brand teams.
• Efficient relationships with agency partners to deliver desired outcomes.
• Ensure regular and effective communication with the Pinnacle Drinks business team.

Now let's talk about you: 

• Post-graduate degree in Marketing.
• At least 5 years experience in wine marketing.
• Ability to think strategically and 'outside the box'.
• G Suite capability (particularly Sheets and Slides).
• Strong business acumen.
• Excellent written and verbal communication skills.
• Retail / FMCG experience is preferred.
• Ability to manage and influence internal stakeholders and external supplier relationships.

The benefits are good too 

• We offer flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy's, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Monthly meeting-free days 
• Your health and wellbeing is your most important asset, and as one of our valued team members, it's our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone's welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We are together creators

With a portfolio that includes Dan Murphy's, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We're serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.  

We're all about creating a more sociable future - for our customers and each other. If this job excites you - and you're close-enough on the requirements, reach out, we'd love to hear from you.

You can learn more about working with us on LinkedIn or at 

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup